Tacori has appointed brand strategist and executive Roeya Vaughan (pictured) as its chief commercial officer. Vaughan will be the first C-level executive at the company who isn’t a member of its founding family.
According to her LinkedIn profile, Vaughan previously worked as vice president of marketing and e-commerce for Behr Paint Company, where she rebooted the KILZ brand. Before that, she was vice president of marketing for ASICS, the shoe brand; global vice president, Oakley sunglasses, for Luxottica; and vice president of marketing for Dr. Sears Family Essentials.
She also worked as senior director of marketing for cosmetics company Arbonne; senior portfolio marketing manager for Meguiar’s paint care division; and a brand manager for Mattel, where she worked on the Barbie line.
In her new role, Vaughan will lead Tacori’s sales and marketing departments. She will spearhead the development and implementation of strategic growth initiatives and direct business development and partnership strategies.
“[Vaughan’s] proven track record for accelerating other top global brands makes her a key addition to our team,” said CEO Paul Tacorian in a statement.
Tacorian has served as CEO for the company, known for its signature Crescent design, since 2016. Sister Nadine Tacorian Arzerounian is the company’s chief operating officer. The business was founded by the siblings’ parents, Haig and Gilda.
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