Swiss Watch Exports Post 15th Month of Decline

For the second time, the United States ranked as the world’s top export market

Swiss watch exports fell for the 15th month in a row, according to statistics compiled by Federation of the Swiss Watch Industry.

Overall exports fell 5.7 percent in September, the organization said—a more modest fall than the 8.8 percent drop recorded in August.

For the second time this year, the United States ranked as the top export market in the world, unseating traditional champ Hong Kong. Watch exports to the United States in September rose 4.7 percent over last year, while exports to Hong Kong fell a staggering 39.6 percent.

All price segments saw declines, with the 200–500 franc price (export value) range registering the steepest fall. Midrange watches (500–3,000 francs) were hurt only slightly.

Watches that use precious metals scored big declines, although steel watches posted a small increase. 

JCK News Director