The new Grand Bazaar Shops—a shopping venue on the Las Vegas Strip—boasts 125 shops and restaurants. But among them, Swarovski shines the brightest. Literally.
The jewelry and gem company has debuted its first-ever pavilion-style store, a 400-square-foot freestanding boutique with an exterior covered in large, angular facets designed to make the whole shebang look like a giant cut crystal.
The crystal brand has also sponsored a daily outdoor light show that plays out in front of the new shopping center. The Swarovski Midnight Celebration is a three-minute-long light-and-sound show “designed to mark the dawn of a new day,” according to a press release.
The idea of the mini show is to “bring New Year’s Eve–style excitement to the Strip every night of the year.”
The nightly light swirl—which features booming music—centers on a one-of-a-kind, 14-foot-diameter structure called Starburst that’s composed of 911 custom-cut crystal spheres designed by Swarovski and fabricated by the Young Electric Sign Company (YESCO), the company responsible for some of Las Vegas’ most famous neon signs.
But perhaps most intriguing about Swarovski’s new digs is its “bartering window,” a shopable window that lets high rollers negotiate the price they pay for certain items.
The goods under glass at present are unabashedly over the top. Among the sparkling treasures is a pair of limited-edition crystallized Beats headphones, a custom-designed, crystal-studded Martin acoustic guitar, and crystallized white, black, and pink skulls.
What happens in Vegas may stay in Vegas—but the city’s famous Strip officially has one more 24-hour temptation.Follow JCK on Instagram: @jckmagazine
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