During the last week of July, Swarovski will open a new boutique at 365 Madison Ave. in New York City, between 45th and 46th Streets, at the base of the Roosevelt Hotel.
The 1,654 square-foot space will have two entrances: one on Madison Avenue and another that opens into the historic Roosevelt Hotel.
The store will boast Swarovski’s Crystal Forest retail design concept, which first debuted in Tokyo in 2008. In November 2009, Swarovski opened its first Crystal Forest store in the U.S. in Chicago.
Swarovski has a network of nearly 300 retail stores in North America and 2,200 retail outlets globally. The company currently has eight additional locations in Manhattan.