Swarovski Celebrates the 50th Anniversary of Its Gemstone Business



Swarovski, a multifaceted company dedicated to innovation and excellence, has been a renowned international brand for more than a century. Synonymous with the highest quality crystals, Swarovski turned its expertise in precision cutting to the manufacture and supply of genuine gemstones and created stones in 1965.

Many important milestones followed. The year 1995 saw the debut of Swarovski’s first line of machine-cut genuine gemstones. It originally included amethyst, citrine, peridot, and rhodolite, and the addition of sapphire and topaz quickly followed. Swarovski Genuine Topaz is now available in the revolutionary Natural Brilliance Cut, introduced in 2013, which significantly maximizes the stone’s brilliance as well as in an array of colors created with Swarovski’s patented TCF (Thermal Color Fusion) technology, a 2004 breakthrough that colors topaz without irradiation.

 In 1976, Swarovski was the first to offer machine-cut cubic zirconia to the jewelry industry, and in 2010 it was the first to cut a zirconia with 57 facets according to the diamond-cutting standards set by the Gemological Institute of America. The Swarovski Pure Brilliance Concept for Zirconia now includes Zirconia Fancy Diamond Colors and additional Fancy Diamond Cuts.

Swarovski is proud of its 50-year history of inspiring the fine and bridge jewelry industry with the highest quality precision-cut genuine gemstones and created stones and looks forward to the many milestones yet to come.