Swarovski Appoints New North American President

By Rob Bates | January 21, 2026

Swarovski has tapped Sindhu Culas as its new president and general manager for North America.

In this role, Culas will be responsible for maximizing the Austrian crystal company’s physical and digital presence in the United States. She will be based in New York City.

Culas has more than 25 years of retail experience. Most recently she was CEO for clothing company G‑Star in North America. She has previously served as senior vendor manager at Amazon and senior vice president of e‑commerce and strategy for Calvin Klein. Culas worked as a buyer and planner at Macy’s, Talbots, and Lord & Taylor early in her career.

“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring,” said Culas in a statement.

(Photo courtesy of Swarovski)