Survey: Smaller Retailers Outperforming Larger Ones

Spending at small retailers in June outpaced spending at larger retailers for the ninth consecutive month, according to a report by SpendingPulse, a division of MasterCard Advisors.

The macroeconomic indicator found that overall spending at small retailers increased 8 percent over June 2011. This was higher than the overall U.S. retail growth rate of 6.9 percent.

The report found that sales growth at small retailers has now outpaced overall retail growth steadily since October 2011.

Michael McNamara, global solutions leader for MasterCard SpendingPulse, said in a statement that these results follow “a period, from November 2009 to October 2011, when larger retailers had bounced back from the recession more robustly than their smaller counterparts.”

The company defines small retailers as those with less than $35 million in annual sales and fewer than 200 employees. Most have less than $10 million in annual sales.

 

JCK News Director