Nordstrom is America’s favorite fashion retail chain, according to an annual consumer study conducted by Market Force Information.
Nordstrom beat out Kohl’s—which had ranked first in the three previous studies—Macy’s, Dillard’s, and J.C. Penney.
According to the study, America’s top 10 favorite fashion retailers are:
- J.C. Penney
- T.J. Maxx
- Banana Republic
- Old Navy
- Ross Dress for Less
“We weren’t hugely surprised to see Nordstrom and Kohl’s rank one and two in this year’s study, since both brands share a customer-centric approach that breeds loyalty, recommendations, and customer delight,” Janet Eden-Harris, chief marketing officer for Market Force, said in a statement.
The study surveyed 4,000 consumers ages 18-65 and over with a range of income levels. Approximately 40 percent of those surveyed were men and 60 percent were women. Sixty percent of consumers reported an annual household income of more than $50,000.