Survey: Consumers Prefer Brick-and-Mortar Stores to Online



More than two-thirds of American prefer to shop in brick-and-mortar stores than online, according to a new survey conducted on behalf of Synqera, which provides technology to retail stores.

Some 67 percent of consumers said they prefer the store experience to the online one, the company found.

“All the handwringing over the supposed demise of the physical retail store and challenges like showrooming overshadows one important fact: people still love to shop in stores,” added the company blog. “Otherwise, why would technology brands like Apple be so aggressive in making their physical retail space an experience, while others like Microsoft and Samsung push pop-up stores?”

 The survey also found:

  • Nearly three-quarters of respondents said waiting in the checkout line their least favorite aspect of in store shopping.
  • Some 76 percent would find the checkout process more enjoyable if they received personalized coupons at checkout. 

A graphic of the survey results can be seen here.

JCK News Director