Supplier News: Week of Sept. 7

Lafonn Supports Breast Cancer Awareness Month

LAFONN breast cancer awareness collectionJewelry brand Lafonn announced  that it will be releasing a special collection in October in honor of National Breast Cancer Awareness Month.

The collection will include three sterling silver necklaces bonded with platinum and featuring pink and clear stimulated diamonds.

In addition to being adorned with the iconic pink ribbon, a percentage of the purchase of every piece will go toward benefiting Susan G. Komen Orange County.

Both Lafonn and Komen Orange County are excited by the partnership and the effect it will have on fighting breast cancer.

“It’s companies like these who support us and allow us to continue to provide vital breast health care in the community and fund lifesaving global research,” said Julie Guevara, Komen Orange County’s marketing manager.

For more information about the collection, visit


Adwar Casting Co. Announces New Catalog

Adwar Casting Co. has issued a new 140-page catalog showcasing the company’s newest mounting styles in classic and modern design.

Styles featured in the catalog will be available in 14k and 18k gold, with white, yellow, pink, and green color options.

Also available are castings in platinum, palladium, and 18k palladium, according to an Adwar press release.

For more information about the catalog, or to receive a free copy, email Adwar at


Midas Chain Debuts Redesigned WebsiteMidas Chain new website

Premier jewelry manufacturer Midas Chain announced that it has completely redesigned its website, coinciding with the release of its all-new 2015–2016 catalog.

The new website features products from the catalog, which will save time for both jewelers and customers, according to a Midas press release.

“All the products can be viewed and ordered from the over-400 page catalog,” said May Samuel, vice president of merchandising. “It saves customers so much time being able to access the website 24/7.”

For collections including East2West, Staples, Draw the Line, and many others, visit