PGI Investigates Uptick in Platinum Sales
Platinum sales have reportedly been on the rise for the last two years, and, in turn, Platinum Guild International (PGI) commissioned Millward Brown to conduct a survey of prospective bridal consumers for more details behind the trend.
Sampling what they dubbed the pre-bridal target audience, the company conducted an online survey of 433 women ages 25–34 with an annual household income of more than $55,000, and men in a serious relationship who would consider getting engaged in the next 12 months. With objectives like what do customers know about platinum and their predispositions toward the metal, its position against other metals, and the impact of platinum marketing, the team put together a thorough series of questions to survey its audience.
The results showed that 77 percent of consumers would consider platinum when choosing a piece of jewelry; platinum is perceived as the most different of all metals; and 77 percent of consumers believe platinum is worth more or equal to its costs. For full results, see below.
For more information and to see a larger infographic, visit platinumguild.com.
Simons Jewelers to Host Race for the Ring
Missouri-based Simons Jewelers will sponsor Race for the Ring on September 27, an event in which area couples compete in a digital scavenger hunt for a chance to win an engagement ring. The ring up for grabs: a $24,000 Ritani platinum engagement ring.
“We always love to work with couples who want to find their pefect engagement ring,” said owner Simon Katz in a press release. “During the Race for the Ring, however, they’ll scour the town in hopes of winning a fantastic ring. I’m looking forward to meeting our contestants and watching all the excitement unfold.”
Participants must register online to enter by September 26; visit simonsraceforthering.com for more information.
Quadamas Introduces New AsscherQueen Diamond
Los Angeles–based diamond manufacturer Quadamas introduced its innovative AsscherQueen cut diamond to the market this August, an extension of its Asscher cut Princess (AcP) line. With six U.S. patents, the new cut will be available in loose stones from 3.1 mm and up, as well as .5 ct. and larger, each with its own GIA certificate and a laser-inscribed AsscherQueen logo on the girdle.
“We are excited to offer the retailer a completely new branded diamond to increase their margins and grow the market share for Asscher-cut stones,” said inventor Israel “Izzy” Itzkowitz, who also invented the princess cut and Asscher cut Princess. “The lower-quality colors and clarity levels will add a whole new price category to the Asscher-cut diamond, without sacrificing the brilliancy or sparkle.”
AsscherQueen diamonds will be available through Quadamas in Los Angeles with potential for exclusive distribution by market upon negotiation. For more information, email firstname.lastname@example.org.
Rembrandt Charms Advertises New Collection During NYFW
Rembrandt Charms showcased its new Symbols & Expressions collection on the Fox Jumbotron in Times Square during New York Fashion Week.
The line, which features 9 bangle bracelets and various charms, is intended to symbolize eclectic personalities and individual style, allowing wearers to create their own expressions.
“This is an amazing opportunity for us,” said marketing director Melanie Busch in a press release. “It’s the beginning of humanizing our brand and letting the consumers know we’re here.”
For more information on the sterling silver collection, view its 30-second introduction video here.