Supplier News: Week of Sept. 12

Shy Creation’s 1,000th style for 2016 and more in this week’s edition of Supplier News

Shy Creation Releases Its 1,000th New Style for 2016

Los Angeles–based Shy Creation has announced the release of its 1,000th new style for 2016: a 14k yellow gold and diamond starburst ring (pictured). The company has produced scores of new jewelry styles for its customer base since January, each new piece designed to expand on the consumer-focused diamond fashion concept.

The starburst ring, featuring rays of pavé diamonds, is said to reflect the growing demand  for something stylish to wear both every day and for special occasions. “I can always depend on Shy Creation to give me the most up-to-date, fashionable styles in both diamond fashion and bridal at prices that allow us to create a high turn and volume business,” said customer Shane Woodruff of Crocker’s Jewelers. “Even their custom displays make sure every piece is prominently exhibited, increasing the turn dramatically.”

For more information on the collections from Shy Creation, visit


Forevermark Carat Club Members Visit De Beers’ Victor Mine

Seventeen members of the 2016 Forevermark Carat Club followed the journey of a Forevermark diamond as they embarked on a visit to the De Beers Victor mine in Northern Ontario, Canada, on August 17. The Forevermark Carat Club, which was launched in 2015, is composed of the top Forevermark sales ambassadors across the United States, chosen annually. Members of this year’s group sold in excess of 20 cts. of one ct. and above Forevermark diamonds, earning them the trip to Ontario’s first diamond mine.

“We are delighted to honor our inaugural members of the Forevermark Carat Club with the opportunity to visit our Victor mine,” said Forevermark US president Charles Stanley in a press release. “Our core values of quality, integrity, and commitment to responsible sourcing begin at the mining level—the birthplace of a Forevermark diamond—and the world-class operation at Victor is a shining example.”

During their visit, Carat Club members received training on the mine’s rigorous safety standards (which recently earned the mine Canada’s John T. Ryan National Safety Award), toured the open-pit mine site and process plant, and experienced a viewing of some of Victor’s run-of-mine rough diamonds.

“I have been in this industry for over 40 years, and as a gemologist, I know what goes into bringing the beauty of a diamond to life,” said Carat Club member Paul Minton of BC Clark Jewelers in Oklahoma City. “But to experience it in person is truly awakening.”

Following the trip to Victor, members were flown to visit Forevermark Diamantaire Crossworks Manufacturing in Sudbury, Ontario. There, they followed the diamond through its next steps following the mine: The process of cutting and polishing a diamond to Forevermark standards. Carat Club members were even offered the opportunity to try their hands at the polishing wheel.

“The team at Crossworks really provided us with a clear understanding  of where the beauty of a diamond comes from and what it takes to unlock that beauty,” said member Robert Fontenot of Diamond District in Estero, Fla. “Most of the master craftsmen employed at Crossworks have a minimum of 20 years’ experience cutting and polishing by hand. This level of expertise, care, and precision is essential to meet the beauty standards of a Forevermark diamond.”

The 2017 Carat Club incentive program will run through the end of this year, and its sales embassadors will be required to sell 35 cts. or more of one-ct.-plus Forevermark diamonds. The top 20 achievers will recieve an exclusive trip to London to visit the Forevermark headquarters and to visit the Tower of London to see the Crown Jewels. The group will also experience a behind-the-scenes tour of the Forevermark Diamond Institute in Antwerp, Belgium. For more information, visit


Pranda Group Honored With JNA Award, Releases New Collection

Pranda Group‘s Prima Gold, a 24k gold jewelry brand, has been selected as an honoree in the Brand of the Year, Retail category for the 2016 Jewellery News Asia (JNA) Awards. The awards, now in their fifth year, recognizes excellence and achievement within the jewelry and gemstone industries with a focus on the advancement of trade in Asia.

“Being recognized in the JNA Awards—the Oscars of the jewelry industry—is such a great honor for the Prima Gold brand,” said Pranee Khunprasert, managing director of marketing for Pranda Group. “Our commitment and promise to deliver the finest 24k gold jewelry, together with remarkable shopping experiences, has earned Prima Gold a position as a trusted consumer retail brand.”

Other news from Pranda Group includes the release of the latest collection from its Merii line, the Spirit of Luxury. Featuring pieces in sterling silver and with cubic zirconia, the styles are intended to look and feel like diamond jewelry at an accessible retail price point.

“Merii is the ultimate solution for women who lead an active social life and do not compromise when it comes to accessorizing for their day-to-day lives,” said the brand’s creative manager, Jan Tiasuwan. “The genuine brilliance of diamonds as well as the timeless designs that embody the Spirit of Luxury set Merii pieces apart. We created this brand to serve the needs of people who care about details and fine craftsmanship.”

For more information, visit Pranda Group at this month’s Hong Kong Jewellery and Gem Fair, or visit

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JCK Contributing Editor

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