Hasenfeld-Stein offers new showcase display, and Sylvie Collection debuts its first national ad campaign
Hasenfeld-Stein Offering New Retailer Showcase Displays
Diamantaire Hasenfeld-Stein has unveiled a new showcase display for its FireCushion and FireMark diamonds, just in time for the holiday season. The dispay, offered to retailers of the company’s diamonds, may feature any combination of up to 12 loose diamonds, finished rings, and/or pairs of diamond stud earrings. A set of CZ crystals cut to the exact specifications of the FireCushion and a typical cushion, and a FireMark diamond and typically princess-cut diamond, are included with the display.
“We tested a prototype at the 2016 LUXURY by JCK show,” said the company’s director of marketing, Steve Feldman, in a press release. “The response was nothing short of overwhelming. In fact, a couple of retailer suggestions were incorporated into the final product.”
The new display features magnetic towers, making it easier to take down and set up the display each day. “This was a fabulous suggestion made by a few retailers in Vegas,” Feldman said. “I wish it was my idea, but it wasn’t.”
For more information on how to become a retailer of the FireCushion and FireMark diamonds, or to get your display, email Steve Feldman at email@example.com.
Sylvie Collection Unveils First National Campaign
Award-winning fine jeweler Sylvie Collection announced its first-ever consumer national ad campaign, set to debut in the October 2016 issue of Harper’s Bazaar. The campaign, which will run through the spring 2017 issues, will also be featured in bridal print publications such as The Knot and also on digital platforms via key consumer and bridal websites.
Shot on location at the historical Chateau dex Grotteaux in Dallas, the campaign centers on a couple sharing moments together before, during, and after the day of their wedding, capturing an authentic connection between the engaged couple, while appealing to the modern bride. The ads depict romance and femininity through the use of white roses, lace, contemporary wedding apparel, and—most importantly—Sylvie’s vintage-inspired jewelry collection.
“This ring is the perfect representation of the diverse assortment of engagement rings and style offerings of the Sylvie Collection,” said CEO Sylvie Levine of the ring selected for the campaign shoot. “Like a majority of our designs, this ring is vintage inspired with modern sensibilities, featuring classic design elements like the diamond halo.” On her motivation for creating this campaign, Levine also stated: “I wanted to build further brand awareness and showcase the beauty and timelessness of my brand in the national market. I thought what better way to achieve both of these goals than by producing an ad campaign that truly captures genuine passion and love.”
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