X Jewellery’s “Everyday Women” campaign for 2017
X Jewellery to Release Calendar for 2017 Campaign
Danish start-up X Jewellery is set to release its first-ever calendar this November as a part of its 2017 “Everyday Women” campaign. Composed of 12 black-and-white portraits, the calendar celebrates inspiring women who have each dedicated their talents to improving the lives of others. The calendar will be complemented by a strong digital campaign, featuring a new video each month of one of the heroes, as well as an in-depth article telling each of their stories on X Jewellery’s blog.
The featured women hail from all backgrounds, drawing on personal challenges and using their experiences to help others. Some names have garnered media attention—Mette de Fine Licht, Kaitlin Roig-DeBellis, Katie Meyler, Natasha Al-Hariri, Anne-Marie Imafidon, Anne-Mette Michaelsen, and Eliza Rebeiro—while others—Tessa Duste, Thea Hill, Anne-Floor Sinnige, Jin Kang, and Federica Salfo— are quiet, everyday heroes with big aspirations.
Along with creating personailzed, empowering jewelry for women, X Jewellery invests 10 percent of its annual profits in women who need financial support to achieve their dreams. Recipients of this financial support will be chosen by the calendar’s 2017 heroes.
For more information on the X Jewellery brand and its mission and to purchase a calendar, visit xjewellery.com.
TrueFacet Introduces New TrueTrade Program
Online pre-owned jewelry resource TrueFacet recently announced a new program that will allow its customers to trade in their items toward a new-to-them piece of jewelry. The program, called TrueTrade, values jewelry submitted by customers via photographs, and gives them the best price determined by experts to use toward a newly chosen piece of jewelry from TrueFacet’s marketplace, which features more than 70,000 items with designer names such as Cartier, Rolex, Hermès, Tiffany & Co., and Bulgari.
“We are very excited to guide our clients through the process of refreshing their jewelry box with the expert help of our trusted and experienced concierge,” said TrueFacet CEO, Tirath Kamdar, in a press release. “We believe that jewelry and watches should be worn and enjoyed, so we wanted to make the process of exchange pieces as fair and as seamless as possible.”
Along with the TrueTrade program, TrueFacet offers a new way to consign and sell jewelry items on the marketplace, allowing sellers to get an expert valuation of their jewelry within 60 seconds or less.
For more information on TrueFacet, or to find out how to trade your used jewelry, visit truefacet.com.Follow JCK on Instagram: @jckmagazine
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