GemFind Announces Release of New Facebook App
Jewelry technology and marketing provider GemFind has released the Diamond Link app, a new Facebook app designed to increase retail sales through the social media platform. The Diamond Link app allows jewelry retailers to integrate the same GemFind diamond-search technology that’s on their websites into their Facebook pages. With the app, retailers can choose which diamond dealers to display in the virtual Facebook showroom, either by exhibiting their own diamonds or by using GemFind’s vendors’ inventory. Customers can also make purchases directly on the page through PayPal.
“We’re excited to launch this new Facebook app that provides jewelry retailers another channel to market diamonds to their customers and generate leads,” said GemFind CEO Alex Fetanat. “Jewelers have a captive audience on their Facebook page that they can constantly market their goods and services to, and our Facebook-compatible diamond-search app will definitely enhance interactivity and engagement with prospective buyers.”
For more information about the Diamond Link app, visit gemfind.com/applications/diamond-search
Hannoush Jewelers and Endless Jewelry Forge New Partnership
“We are extremely proud to enter a partnership with Hannoush Jewelers, and I believe that this new partnership will be of great mutual benefit,” said Endless Jewelry CEO and founder Jesper Nielsen. “Endless has gone through massive growth in Europe over the past year, and our collection has been received extremely well in the U.S. market, too. Hannoush is one of the most interesting chains for us due to the geography and also the philosophy of high-quality service and focus on the individual customer.”
The Endless Jewelry collection features a variety of colorful leather wrap bracelets and handmade sterling silver charms created especially for the line.
“Our consumers are always looking for the latest trends in jewelry, and the impressive line of Endless Jewelry brings an entirely new concept to customers looking for something different—something chic—in a market flooded with copycats,” said Hannoush Jewelers vice president Camile Hannoush.
For more information about Hannoush Jewelers’ brand collections, visit hannoush.com/brand-collections
National Association of Jewelry Appraisers Announces Winter Conference
The National Association of Jewelry Appraisers (NAJA) announced that its 43rd Annual Winter ACE It Education Conference will be held in Tucson, Ariz., February 1–2, 2015. Presentations include discussions on collectible beads, exotic common opals, and CVD-grown diamonds.
To view the conference brochure for a list of programs and presentations, visit najaappraisers.com/NAJAWinter15Brochure.pdf