Synchrony Financial Debuts Brand Campaign, Forges New Partnership

Retail finance company Synchrony Financial, formerly GE Capital Retail Finance, is partnering with Reeds Jewelers in a move that reflects the company’s new brand campaign emphasizing cooperation.

A new logo and tagline—Engage with us—came about in conjunction with the company’s initial public offering in July. As part of the transition, Synchrony Financial has signed a multiyear agreement with Reeds to provide a private label credit card for consumer purchases at Reeds retail outlets and on the jeweler’s website. The Reeds Jewelers Card launches March 1, 2015.

“Jewelry is a very memorable purchase for our customers. Reeds Jewelers is committed to providing customers with exceptional quality, value, and payment options to fit their needs,” said Alan M. Zimmer, president and CEO of Reeds, in a press release. “The new Reeds Jewelers Card program with Synchrony Financial gives our customers a wider range of benefits and reflects the knowledgeable service we strive for across our business.”

The collaboration aligns with Synchrony Financial’s revamped image, embracing the power of synergy in business.

For more information about Synchrony Financial’s jewelry financing, visit mysynchrony.com/merchants/jewelry-financing.html.

 

Jewelry Professional Gives Career Advice at GIA Career Fair

Tanya Parikh (pictured left), director of jewelry manufacturing and sales at K.R. Gems & Diamonds International, gave students valuable insight into the jewelry industry at the Gemological Institute of America’s annual career fair. The event, held in Carlsbad, Calif., featured a job success panel with gem and jewelry professionals. Parikh, a recent graduate of GIA now working for her family’s company, discussed her experience as a student and her career path.

“Believe it or not, we cannot conquer the world alone,” Parikh told the audience. “We cannot mine the finest gems and jewels single handedly. We cannot design without inspiration. We cannot manufacture gorgeous pieces of jewelry without the skill and instruction of a guru. And most importantly, we cannot adorn all these timeless pieces of art on just ourselves.”

For more information on the GIA career paths, visit gia.edu.com/gem-careers.

 

Trade Show Company Creates Networking Platform for Jewelry Manufacturers and Dealers

German trade show company Messe München International will provide a virtual networking tool for exhibitors and visitors attending the Inhorgenta Munich jewelry and watch trade show taking place February 20–23, 2015.

The matchmaking-style service will connect manufacturers and dealers leading up to the event, allowing parties to network in advance. Manufacturers exhibiting their products at the show will be able to advertise their services with an online profile to target relevant dealers. In turn, dealers looking for new suppliers will regularly receive a list of the exhibitors who match their profile.

For more information about the networking tool, visit inhorgenta.com/en/portal/cn/exhibitor_service/matchmaking.   

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