Supplier News: Week of May 9

The new jewelry brand debuting at JCK Las Vegas 2016

Heart-Full Hands Jewelry to Debut at JCK Las Vegas

You’ve seen it time and time again: a person connects her hands to form the shape of a heart and holds it against her chest. It’s become a popular gesture at home and abroad, and its international recognition is what inspired David Sardelli to create a new jewelry collection. The Heart-Full Hands brand has been a year in development, with Sardelli returning from retirement and partnering with Lee’s Morvillo Group to offer the line of earrings, rings, necklaces, and bracelets.

“We are going to launch the new jewelry line at the JCK show in June,” said Sardelli in a press release. “It’s an exciting development because the market is hungry for something new. It’s difficult to develop new concepts, but this one already has a lot of mometum behind it.”

The positive nature of the line is something that Sardelli is quick to recognize: “I’ve traveled the world, and I see the heart-shape hand gesture all the time, often by major celebrities. It’s great to put our name on a product that has such deep meaning to people of all cultures.”

The patent-pending collection, manufactured solely by the Lee’s Morvillo Group, will be sold to select retailers and can be seen at booth B68069 at JCK Las Vegas.


Alisa Unveils New Website

Fine jewelry brand Alisa has unveiled its newly designed website, featuring more images of its two-tone 18k gold and sterling jsilver ewelry collection, improved navigation, and an enhanced experience for both fine jewelry retailers and end consumers.

The new site features a video of designers and principals Lisa and Fred Morgan, in which they share the inspiration for their company’s signature basket-weave design and discuss what distinguishes their line from other brands. The video also highlights their emphasis on greater gold and diamond content, meeting the important $1,000–$2,000 retail sweet spot that both fine jewelry stores and customers have been missing due to the continued rise of gold prices.

To see the new website and to learn more about Alisa’s offerings, visit


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JCK Contributing Editor

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