Supplier News: Week of May 4

Forevermark to Expand Presence at the Upcoming Luxury and JCK Shows With a Shared Salon

Forevermark’s new salon concept will provide an immersive brand experience and allow all Forevermark diamantaires, manufacturers, and retailers to connect in one efficient shared space (5,300 square feet of it) and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset financial services, Forevermark brand environments, digital platforms, and training.

Forevermark US president Charles Stanley said, “We are thrilled to host all of our Forevermark diamantaires together under one roof, providing the Forevermark retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping’ opportunity for all Forevermark business needs.”

“We are excited to have industry leaders like Forevermark expanding their presence at LUXURY by JCK this year. They are consistently innovating to support their partners and bringing value to our shows,” said Yancy Weinrich, senior vice president of JCK Events. 

IDD and Sandeep Diamond Corp. Enter Partnership

International Diamond Distributors (IDD) and Sandeep Diamond Corp. have entered a strategic partnership to bring additional resources to both companies’ clients.

“IDD has found the right partner with a similar customer-centric culture in Sandeep Diamond Corp.,” said IDD CEO Alok Mehta. “Its expertise of the consumer, especially in the bridal category, is unrivaled. We look forward to welcoming its accomplished independent team of professionals and helping to create even more value for our combined clients. Both companies being family owned, we share a respect and admiration for the family-owned businesses in America.”

“IDD’s consistency, service, and ability to deliver value in diamond basics are an industry benchmark,” said Sandeep Diamond Corp. CEO Sandeep Shah. “We are thrilled to merge our independent jewelry division with IDD and open new sources of collaboration in a new consumer and retail landscape. Nothing will change for our customers in terms of the people and how they are being serviced. Sandeep Diamond Corp. will continue to focus on the majors, mid-majors and the department stores.”

All services at IDD’s New York office will remain fully operational during the merger process.

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Midas Chain 2015-2016 catalogNew Midas Chain Jewelry Catalog to Be Released at JCK Las Vegas

Midas Chain will release its new 2015–2016 catalog at JCK Las Vegas May 29. The 400-page catalog features more than 1,200 new pieces in addition to thousands of existing styles. New collections in the catalog include East2West, Hawley Street, Staple, Draw the Line and 4YR Spirit, among others.

“This year’s new catalog required a vast amount of product research and development. Our selection is extremely diverse, and our new designer collections will captivate the attention of jewelers nationwide,” said May Samuel, vice president of merchandising at Midas Chain. “Our core business has always been as a manufacturer of gold and silver chains, but our new collections such as our officially licensed NFL products, will differentiate us from others,” she added.

Midas Chain is currently accepting preorders of the catalog.

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Frederick Goldman Partners With ion+radarworks for Online Marketing Efforts

Frederick Goldman has partnered with integrated marketing agency Radarworks to create an online presence for the company’s ArtCarved and Triton brands.

The initiative for ArtCarved will focus mainly on creating campaigns across social platforms such as Facebook, Instagram, and Pinterest, while Triton will launch a new brand presence on Facebook and Instagram, utilizing partnerships with online influencers.

“We thoroughly understand that the marketing landscape has changed immensely, and we will continue to change with it,” said Robin Ettinger, chief marketing officer for Frederick Goldman Inc. “As thought leaders ourselves, we look forward to this tremendous opportunity to explore new and emerging media. Ion+radarworks brings groundbreaking ideas and proven results to everything they do. The company’s experience working with fashion, beauty, as well as technology brands will give us a fresh perspective on social and digital marketing.”

“Partnering with Frederick Goldman on the development of integrated campaigns for ArtCarved and Triton is a particularly exciting opportunity for our organization,” said David Henderson, executive vice president of ion+radarworks. “Through a mix of story-led social content, retail and influencer marketing, we will be able to engage and appeal to consumers shopping for their engagement rings and wedding bands.”

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Rosy Blue to Upgrade Production Facilities With Sarine Systems

Global diamantaire Rosy Blue will install Sarine systems at its manufacturing facilities, replacing all current inclusion mapping, rough planning, proportion measurement, and grading equipment.

“We are delighted that Rosy Blue has chosen to upgrade its production facility with Sarine systems,” said Sarine CEO Uzi Levami. “Sarine’s industry-leading technologies are designed to advance the diamond manufacturing process to ever greater levels of quality and efficiency. Rosy Blue’s decision to move to the exclusive use of Sarine systems may be the start of a broader cooperation further downstream.”

“At Rosy Blue, we strive at all times to maintain the integrity of our diamonds and the confidence of our customers,” said Vishal Mehta, director of Rosy Blue. “We have therefore chosen to rely on Sarine’s technologies, reputed for their world leading precision, in the ongoing upgrades to our manufacturing facilities. Sarine’s systems play an integral part in ensuring the consistent levels of quality, of which we at Rosy Blue are proud.”

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White Pine Trading’s Fine Jewelry Division Experiences Strong Growth

Less than a year after its launch, White Pine Trading’s fine jewelry division has experienced better-than-expected growth in its acquisitions and revenues.

“I’m pleased to announce that the fine jewelry division’s acquisitions and revenues have easily exceeded our initial projections,” said Jeffrey Sadowsky, vice president of fine jewelry acquisitions. “Since our May 2014 launch, we have purchased approximately $20 million of fine jewelry and estate jewelry, as well as branded and antique pieces. Individual items purchased have ranged in price from $500 to well over six figures.”  

White Pine created the fine jewelry division in May 2014 to acquire inventory at below-market prices from jewelry manufacturers and wholesalers in the United States. The division expanded to include estate and antique jewelry acquisition activities, as well as in-store purchases from consumers. The company is also considering retail going-out-of-business opportunities.

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Carla Corporation Launches New Website

To mark 50 years of business, Carla Corporation has launched a new website, The website features the company’s latest jewelry designs and invites visitors to learn more about the Carla family and its craftsmen.

“Ours is an American success story, one that we celebrate today with a new look and feel as

we move forward into our next 50 years,” said Brian Fleming, senior vice president of Carla Corporation.

For more information, visit