Supplier News: Week of May 27

Royal Chain Celebrates 35th Anniversary With Champagne Toast in Vegas

Family-owned third-generation business Royal Chain, founded in 1978, is celebrating its 35th anniversary. The company invites JCK Las Vegas attendees to celebrate with a champagne toast on May 31 at 5 p.m. 

In addition to the anniversary celebration, Royal Chain will be showcasing its wares in a 1,000-square-foot booth at JCK Las Vegas, featuring dramatic design, state-of-the-art lighting, and an open gallery product presentation. Guests may sample and receive a free gifts of Fleur de Lis—the new fragrance from Phillip Gavriel—at the booth’s welcome desk.

Visit Royal Chain at booth No. B5305 at Mandalay Bay, and at any time on JCK Marketplace.

Stuller Names New Head of Bridal and Jewelry Segments

Following her success in the company’s bridal division in the last two years, Stuller has named Maren Rosen its new executive director of jewelry and bridal. Responsibilities of Rosen’s new role include identifying and understanding emerging trends and developing compelling product collections in jewelry, in addition to her current responsibilities over Stuller’s bridal business. 
“Maren’s ability to translate her extensive experience in merchandising, sales, and manufacturing into successful results makes her the perfect candidate to enhance our jewelry offering,” Danny Clark, the company’s chief merchandising and marketing officer, said in a press release. “In the two years she’s been with Stuller, she’s made impactful strides for our bridal business.” 
Rosen has extensive prior experience in the fashion world, including work with such companies as French Connection, Alice + Olivia, and Club Monaco; she eventually joined Ralph Lauren as a global merchandiser, and then Polo Ralph Lauren Factory Outlets of America as lead merchandiser. Our congratulations to Rosen and best wishes on her new and exciting responsibilities with Stuller!
For more information, visit

Kelim Jewelry Design Creates Signature Pieces for a Cause

Contemporary silver jewelry brand Kelim Jewelry Design has announced a new jewelry line created to support Thailand’s Urban Light Youth Center (ULYC), a charitable organization that helps boys who have been victims of trafficking and exploitation in Chiang Mai, Thailand’s red-light district.
The Be the Light collection includes several matte-finish silver pieces—a pendant, earrings, and cuff bracelet—with the Urban Light star (part of the organization’s logo) as well as the tagline Be the Light. The jewelry will initially be showcased and available for purchase at JCK Las Vegas, with all proceeds going to the Urban Light Foundation.
“The ULYC delivers much-needed help to the boys embroiled in Thailand’s red-light district culture,” said Lori Gadola, founder of Link Design Accessories, D.B.A. Kelim Jewelry Design. “We are hoping that our new Be the Light line will lend some much-needed financial support to Urban Light, build awareness for its mission, and inspired others to get involved with the organization.” 
Be sure to visit Kelim Jewelry Design during JCK Las Vegas at booth No. S10813, preview the collection on JCK Marketplace, and visit for more information.

Fruchtman Marketing Announces Jewelry Retailer Co-Op Program for Ti Sento Milano

Full-service advertising agency Fruchtman Marketing, based in Toledo, Ohio, has announced its launch of a jewelry retailer co-op program for Italy’s Ti Sento Milano, known for its sleek and affordable fashion jewelry. In addition to providing social and digital marketing for the company in the U.S., Fruchtman also will launch a digital co-op program for American retailers who carry the line.
The program will offer paid search and Facebook advertising that will be strategically managed by an agency specializing in marketing for the fine jewelry industry. “Current statistics indicate 91 percent of searches use Facebook to locate businesses online,” Shane O’Neill, director of digital and creative services for Fruchtman, said in a press release. “By using an integrated social media strategy of posts, custom content, promotions, and targeted messaging, retailers who carry the Ti Sento Milano line will be able to drive sales and see growth in their local fan base.” 
Visit Ti Sento Milano at booth No. B5656 during JCK Las Vegas, and visit for more information on Fruchtman Marketing.

Wilkerson’s New Website Aids Jewelers in Moving, Retiring, and Closing Doors

On May 23, national jewelry liquidator Wilkerson launched a new website with updated features intended to help retail jewelers with closing the doors of their businesses. 
At, jewelers can find help adjusting to transitions—moving, retiring, or closing a store—with easy-to-find, detailed information that includes large photos and a Frequently Asked Questions page. There are tips on store liquidations, moving sales, and more.
“We think like jewelers because many of us have been jewelers,” company president Bobby Wilkerson said in a press release. “We know we’re helping someone during a transition, and we always try to make that transition as easy as possible and as happy.” 
Visit the website at
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JCK Contributing Editor

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