Ritmo Mundo Time Group Highlights Its Philanthropic Contributions
Earlier this month, watch company Ritmo Mundo teamed up with Nancy Davis and the Race to Erase MS Foundation to raise awareness about multiple sclerosis as well as $1.75 million during the charity’s 21st annual gala. The star-studded event, which featured a guest list of more than 1,000, included a special performance by Aerosmith lead singer Steven Tyler.
May 7 marked the launch of Ritmo Mundo’s new marketing campaign, which was announced by five players set to join the Brazilian national soccer team. The company’s new media pictures will feature active, colorful, bold imagery just in time for the team’s first game against Croatia on June 12 in São Paulo.
Finally, on May 12, the company participated in the Los Angeles Entertainment and Sports Commission’s (LASEC) 15th annual golf classic to honor former NBA Lakers player James Worthy with the Ambassador Award of Excellence. The LASEC’s mission is to promote sporting and entertainment events that positively impact the local economy. The commission believed Worthy upheld this cause with outstanding achievements in his field and through his positive image.
Get a closer look at its watches at ritmomundo.com.
Sethi Couture Debuts New Brand Strategy and Jewelry Collection
San Francisco jeweler Sethi Couture redefined its brand messaging with the tag line, “Elevate the Everyday,” in hopes of forming a stronger emotional connection with its consumers.
The company seeks to show its consumers how inspirational everyday life is while also sharing its designs. “Elevate the Everyday” will be seen on Sethi Couture’s website, packaging, and consumer advertising.
“A simple yet significant luxury in one’s wardrobe, jewelry is meant to be effortlessly worn and celebrated, not tucked away in a box,” said Prerna Sethi, creative director of Sethi Couture. “Each of our designs is purposefully imagined with the intention of elevating everyday life while embodying heirloom quality that can be cherished and passed down for generations to come.”
Sethi Couture will debut its latest collection at LUXURY and JCK Las Vegas May 27–June 2.
See more from Sethi Couture on JCK Marketplace.
Carl F. Bucherer Ensures Authentication With Laser Signature
Swiss watchmaker Carl F. Bucherer is utilizing CLR-LIGA laser technology to enhance its protection against counterfeiting.
This technology will certify original Carl F. Bucherer watches with an individual laser signature of the brand name. Rather than scrolling through a Rolodex of identification numbers, this authentication method can be recognized with a simple scanning device.
“Carl F. Bucherer decided to implement CLR-LIGA technology to keep its own creations, which are invariably of the highest quality, clearly distinct from counterfeits and to make it even easier to tell the difference,” the company explained in a press release. “The first model presented with an integral laser signature showing the Carl F. Bucherer logo is the Manero PowerReserve. From 2014, all other models powered by the CFB A1000 caliber will bear the detailed laser signature, unmistakably identifying them as original models from Carl F. Bucherer. It is not merely the signature of the brand name, but also the certificate of touchstone quality, innovation, and design.”
Check out the watchmakers’ products at carl-f-bucherer.com.
The Artco Group Offers Advice on Retail Space
“To really understand what the client wants, you have to understand their vision,” said Mickey Minagorri, executive partner at the Artco Group, in a press release. “You want to generate an environment where designer and client spend time together defining how to bring their vision to reality in the best possible way.”
To create such an environment, Minagorri explained that more retailers must embrace technology. In doing so, customers will be more interactive and familiar with a retailer’s brand and products. He suggested thinking beyond LCD screens and standard display cases.
“The design has to be thought out beforehand,” he added. “It is not enough to get a selection of furniture from a catalog and arrange it without knowing the purpose of what you want to do.”
The Artco Group will be at JCK Las Vegas from May 30 to June 2. Get a closer look at its retail-space services at artcogroup.com.
Wideband’s New Catalog Features Award-Winning Collection
Luxury coin jeweler Wideband Jewelry has released its latest 96-page hardcover Coin Jewelry Collection catalog that introduces its award-winning Diamondback collection.
The 18k and diamond line features fully reversible jewelry pendants made from American and international gold coins as well as non-coin diamond jewelry. In addition to the Diamondback collection, the catalog includes the Chain Gang collection with 18k and sterling silver chain necklaces with designer toggles and kissing clasps, and the Classic collection, which features Wideband’s best-selling products among other lines.
Wideband will have a booth at JCK Las Vegas, and its entire line is available at widebandjewelry.com.
Levine Design Group Moving Locations
Visual merchandising company Levine Design Group is moving to 501 Fifth Ave., Suite 2001, in New York City on June 1.
See its branding services at levinedesigngroup.com.
Jack Kelége Unveils New Retail Cobranding Progam
Jewelry design house Jack Kelége is unveiling a new cobranding program at this week’s JCK LUXURY show in Las Vegas.
The privately owned design house is working with jewelry marketing expert Eric Cygiel of Luxury & Hammer, the award-winning jewelry advertising and marketing agency, to implement a new 2014–15 campaign for the brand.
“There are very few moments in the lifetime of an established brand when you have the opportunity to refresh who you are and how you connect with your customers,” said the company in a press release. “This is our moment to help retailers reach out to their customers and drive traffic to their stores.”
The brand’s retail partners will receive customized, cobranded print materials; e-blast videos; fresh Web and social media content; and overall branding support to help each retailer bring customers into their stores.
For more information in the retail cobranding program, visit jackkelege.com.