Supplier News: Week of May 25

ALOR Partners With Agensse Australia

ALOR has teamed up with Deborah (Deb) Davies, owner and managing director of wholesale distributor Agensse Australia, to expand into Australia and New Zealand.

Agensse Australia sources jewelry from around the world and has supplied jewelry to Australia and New Zealand for more than 15 years.

“My inspiration comes from different cultures, to architecture, organics, textures, and all things aesthetic,” Davies said. “This [is] the very reason for my excitement to be bringing ALOR, with its exquisite and stylish jewelry and watches, to the Australian and New Zealand marketplaces.”

“Signing this partnership is yet another step in continuing to develop our global expansion,” said Tal Zemer of ALOR. “Deb Davies and Agensse have a strong knowledge and command over these two important markets, and we are looking forward to growing ALOR’s business and developing a brand presence among its consumers.”

For more information, visit alor.com.  

 

Imagine Bridal Announces New Digital Co-op Program

Imagine Bridal has developed a new co-op program to provide digital exposure to Imagine Bridal retailers across the country.

“The new digital co-op program will allow our retailers to tap into a solid, integrated digital media strategy including Facebook advertising and paid search using highly targeted messaging,” said Brian Hakimian, copresident at Imagine Bridal. The program will also provide retailers with valuable data about its products and potential customers.

The co-op program is available to retailers at a minimum buy-in level. Imagine Bridal will pay for six months of Facebook advertising for qualifying levels of participation.

“This will help our retail partners build and strengthen their online presence as well as direct customers to their websites,” Hakimian said.

In addition to the digital co-op program, Imagine Bridal will provide retailers with traditional advertising opportunities through channels such as billboards, radio, and print.  

For more information, visit imaginebridal.com.