News about JCK Las Vegas 2016
Virtual Diamond Boutique a Premier Sponsor of JCK Rocks the Beach
New diamond network Virtual Diamond Boutique (V.db) has announced that it will be a premier sponsor this year of JCK Rocks the Beach, the annual concert event at JCK Las Vegas. This year’s event, featuring multiple Grammy and Billboard Award–winning artists Train, will take place on June 5, 8:30 p.m.–11 p.m., at the Beach at Mandalay Bay.
“We are honored to host the industry at such a fun and inspiring networking event,” said CEO and founding partner of V.db, Tanya Nisguretsky, in a press release. “As we build the Virtual Diamond Boutique and bring diamond sourcing/sales into the 21st century, we choose to celebrate our growth with award-winning, progressive music, sprinkling ‘Drops of Jupiter‘ and diamond dust into wholesalers’, retailers’, and manufacturers’ ears.”
V.db is a B2B network that utilizes app technology and HD imagery in an effort to help retail and wholesale businesses save time and money when sourcing diamonds by putting it all at their fingertips, any time of day. The free app, made for smartphones and tablets, was launched in the fall of 2015 and enables retailers and wholesalers to virtually and visually source diamonds by price, availability, and the 4 C’s (carat, color, clarity, and cut). The program also aims to reduce shipping costs and security risks by allowing users to virtually experience the stones through high-quality photography and videography, before requesting samples.
For more information and to find out how to download the app, visit vdbapp.com. Be sure to visit Virtual Diamond Boutique at booth L132 during JCK Las Vegas.
Jewelers unBLOCKed Partners With Plumb Club for JCK Las Vegas
Insurance provider Jewelers unBLOCKed has announced its new partnership with the Plumb Club, a coalition of manufacturers spanning all facets of the jewelry, diamond, and watch industries. The partnership delegates Jewelers unBLOCKed as the preferred insurance partner for the Plumb Club and its affiliates spanning their presence at the JCK Las Vegas jewelry show, which runs June 3–6.
“Our relationship with Jewelers unBLOCKed creates a unique opportunity to offer highly value–added and competitive insurance products to the Plumb Club membership,” said Plumb Club president Jonathan Cohen in a press release. “It’s a mutually beneficial arrangement in an increasingly challenging business environment.”
“This partnership is a natural fit,” said president and CEO of Jewelers unBLOCKed, Patricia K. Low, in a press release. “We provide exclusive coverage for our clients to strengthen their business, and the Plumb Club creates an atmosphere conducive to further strengthening bonds between fellow industry leaders. We’re both providing our clients with an invaluable service for their businesses.”
In addition to being the preferred insurance prodivder to the Plumb Club, Jewelers unBLOCKed will also be the platinum sponsor of the Plumb Club’s annual breakfast held at JCK Las Vegas on June 4, 7:30 a.m.–9:15 a.m., in the South Seas ballroom of the Mandalay Bay Resort and Casino. Best-selling author Jason Dorsey will present a discussion on selling to Gen Y and millennial customers during that event. The presentation is open to registered retailers only, and reservations are required. To RSVP for this event, visit this link or email lhess@plumbclub.com.
For more information on Jewelers unBLOCKed, visit jewelers-unblocked.com.
Sterling Reputation to Present New Collection at JCK Las Vegas
Sterling Reputation has announced that its new collection of adjustable lariat bracelets will make its debut at this year’s JCK Las Vegas jewelry show.
The bracelets, crafted in sterling silver and each featuring a movable clasp, are made in Italy and designed by Sterling Reputation’s resident stylist, Pearl Woei. Thirty styles will be available with a suggested retail price range of $99–$199.
Stop by Sterling Reputation’s booth #B7147 at JCK Las Vegas, and visit sterlingreputation.com for more.
Fire Polish Debuting New Marketing Campaign: “Play With Fire”
Fire Polish Diamonds has announced that its new diamond-cutting technique, Fire Polish, is ready for business, with its new factory opening its doors on June 1. Validated by the GIA and AGS as a cutting technique, Fire Polish cuts thousands of facets into the pavilion of a diamond, acting like a prism to create a spectrums of color, increasing both the disperion (fire) and the scintillation (sparkle) of a diamond.
“Finally a diamond brand that consumers can see the difference when they get their ring home without the need for any special viewing devices,” said chief operation officer of Fire Polish Diamonds, Robert Goldstein, in a press release. The cutting technique has been described as a “game changer” by Fire Polish president and CEO, Glenn Markman.
A virtual reality experience will be in the store of every Fire Polish partner and can be previewed at this year’s JCK Las Vegas show. Visit Fire Polish at booth L137, and head to firepolishdiamonds.com for more information.
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