Jewelry.com Set to Relaunch Newly Designed Website
New York–based e-commerce company Jewelry.com will debut its new website in late June with a state-of-the-art format and design.
The new look will better showcase jewelry from up-and-coming designers as well as Jewelry.com’s curated collections. Currently, Jewelry.com hosts 20 designers who feature their pieces on their own branded jewelry boutiques. Since these designer boutiques will be the main focus of the new website, Jewelry.com plans to add 15 more designers to the site in time for the relaunch. It also intends to expand its reach to select international markets.
“Consumers are hungry to discover new and innovative jewelry brands, but it is rare for a brand to break through nationally,” said Ofer Azrielant, Jewelry.com president, in a press release. “Jewelry.com offers a heavily trafficked platform that allows new and emerging brands to receive national and global exposure.”
Take a look at the company’s designer boutiques at jewelry.com.
Fiera di Vicenza and the Dubai World Trade Centre Partner Up for International Exhibition
Italian company Fiera di Vicenza and the Dubai World Trade Centre (DWTC) joined forces to establish DV Global Link, an international jewelry exhibit dedicated to the region of Dubai.
Both organizations aim to make DV Global Link a jewelry super show among Arabic-speaking countries in the Middle East and Africa as well as some countries in Europe and major economies of Southeast Asia. Moreover, DV Global Link will establish Dubai as the jewelry capital of the Persian Gulf.
During a press conference, Fiera di Vicenza president Matteo Marzotto explained the significance of the company’s partnership and its plans for the future, stating that the agreement is not only valuable economically but also for its cultural connections.
For more information on DV Global Link, visit vicenzafiera.it or dwtc.com.
Ritani Released New Advertising Campaign During NFL Draft
Wedding jewelry brand Ritani debuted a new national advertising campaign during the NFL draft on ESPN last week.
The strategy was meant to set the company apart from its competitors not only by appealing primarily to a male audience but also by highlighting its technology and jewelry innovations.
One such novelty is the Ritani Virtual Gemologist, an e-commerce tool that allows customers to view a diamond, select a ring, and either send it to their homes or to one of Ritani’s retail partners prior to making their purchase. Such innovations, among others, have helped to make men comfortable shopping on Ritani’s site, and have turned Ritani first-time customers into clients for life.
Check out Ritani’s selection of wedding rings at ritani.com.
Stuller Unveils New 120-Page Catalog 
Louisiana-based jeweler Stuller released its Bands 2014-2015 catalog that features wedding, eternity, and anniversary bands.
The first of many brochures set to be released this year, Bands 2014-2015 is a 120-page book with new and expanded product selections of precious and non-precious metals, a visual tour of the company’s band-making process, articles, and personalization options such as engraving and special finishes.
“With the introduction of Bands 2014-2015, the search for a comprehensive band-selling tool is over,” said Jeff High, chief merchandising officer, in a press release. “Whether you use this book at your bench, on your sales floor, or in conjunction our new wedding band Quick Shop on Stuller.com, it will serve as a valuable learning and selling resource.”
See more from Stuller on JCK Marketplace.
Dabakarov Updates LUXURY 2014 Booth
Fine jeweler Dabakarov will expand its presence at LUXURY 2014 with a greater work environment for its retail partners.
The company’s new custom booth (LUX1305) will provide retailers with an opportunity to work with Dabakarov’s account executive to create new partnerships.
Take a look at Dabakarov’s online showroom before LUXURY 2014 starts on May 27 dabakarov.com.
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