TW Steel’s New Campaign Pairs Slim Line Watch Collection With Menswear
Timepiece retailers TW Steel have partnered with rising men’s suit designers to promote its new Slim Line watch collection. Although the line debuted in April, the advertising initiative aims to show men how to dress for success in tailored, high-end men’s couture with a statement-making watch. TW Steel CEO Jordy Cobelens recently connected with Amber Doyle of menswear line Against Nature to debut one of their tailored suits along with a TW Steel watch during an exclusive Slim Line media viewing in New York.
“I don’t wear a suit on a daily basis, but when I do, it’s always to make an impression. Whether that’s to be more formal due to the work environment or the status of the social occasion,” said Cobelens in a press release. “Our Slim Line collection was created to meet that demand for a ‘dressier’ TW Steel edition and particularly one that was fitting to shirts and suits representative of high-end men’s couture.”
The menswear and watch campaign will be showcased on an impending TW Steel micro site. For more information on TW Steel’s Slim Line, visit twsteel.com.
Peter & Co. Jewelers Host “Shred Day” to Help Customers Protect Their Identities
Ohio-based jewelry retailer Peter & Co. Jewelers partnered with Keller Williams realtor Carol Murphy to cosponsor a paper-shredding event on April 26. Locals were invited to “Shred Day” to protect their identity by shredding up to three boxes of private papers for free.
Guests from Avon Lake, Westlake, Bay Village, and North Ridgeville appreciated the convenience of the event and security knowing their shredded documents would be disposed in separate location.
“Shredding trucks have to be booked far in advance,” said Murphy. “So it takes time to put together something like this, but it’s well worth it when people leave with a good feeling.”
Take a look at the company’s pieces at peterjewelers.com.
Nano Web Group Introduces Online Diamond Search Program
Technology consultant company Nano Web Group recently debuted its custom diamond search module, Rockslide, for Magento e-Commerce websites.
This program combines the speed of Magento’s e-Commerce platform with the benefits of RapNet’s secure diamond trading network. Rockslide also allows online merchants to display and sell their diamond collection on their websites and feature the shape, carat weight, color, clarity, and laboratory report from RapNet’s supplier network.
“This powerful, fast diamond search engine allows the end customer to effortlessly find the diamonds they’re looking for,” Nano Web Group explained in a press release. “Rockslide also utilizes RapNet’s InventoryLink with Certified Diamonds to provide up-to-date diamond inventory information in real time—to ensure that diamonds listed on a client’s site accurately reflect existing inventory.”
Nano Web Group is currently offering a two-week free trial of Rockslide. Take advantage of this limited offer at: nanowebgroup.com