Belle Étoile Unveils 2014 Spring Collection
Fashion jewelry brand Belle Étoile has debuted its latest collection for spring 2014.
The assortment of gems highlights the beauty of natural geometry, textures, patterns, and colors. Many of the shades included in the collection are inspired by Pantone’s Color of the Year, Radiant Orchid. To create its original look and display its intricate craftsmanship, the company uses hand-painted Italian enamels and hand-strung Italian rubber.
In a press release, Belle Étoile executive vice president Carolyn Thamkul said the company sought to provide women with a bold and colorful yet classic and timeless look.
“This season’s colors were so fun to incorporate into the line, especially since we love working with coordinating palettes to pair with the season’s hottest apparel trends,” she said.
Thamkul added that two of Belle Étoile’s most popular jewelry lines are the orchid-toned Stardust and Royale collections and mentioned that the brand’s warmer-hued lines, such as Riviera, feature vibrant roses and browns.
Frédéric Duclos Debuts Redesigned Website
Sterling silver jewelry company Frédéric Duclos recently introduced a redesigned website.
According to a release, the easy-to-use site has also been adapted to be mobile-friendly. It features videos, a look book, press releases, and a retail locator. To better assist retailers and their marketing strategies, the website also includes new downloadable advertisements, an online ordering platform, and a gallery of images.
Check out Frédéric Duclos’ new website at fredericduclos.com.
Kameleon Jewelry Unveils New Website Design
JewelPop Inc. revealed a new website redesign for its Kameleon Jewelry line, which is set to launch this spring.
After receiving feedback from retailers, the brand improved the click process of the ordering system and the downloading capabilities of the Kameleon’s marketing materials.
“For many people, our website is the first experience they have with Kameleon Jewelry,” said Robert Smith, JewelPop president. “Once we learned how many mobile users were visiting our website daily, even with the older non-mobile friendly format, we knew it was time to update and give these users a better experience.”
The website also features a new photo-filled shopping section as well as an interactive “Design Your Own” application. This function lets users design jewelry via mobile devices, share via social media, and directly purchase their own creations.
Visit kameleonjewelry.com for more.
Tecno Display Announces Release of New Wall Display Case
Custom glass display case makers Tecno Display has revealed its newest product: the GL123.
The preassembled, curved wall display includes tempered glass that is available in standard and custom finishes.
Standing at 74.5 inches tall and 45 inches wide, the GL123 ranges in price from $2,645 to $3,480.@jckmagazine
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