Supplier News: Week of March 23

Forevermark Launches E-Commerce Pilot Program

Forevermark announced the launch of a facilitated e-commerce pilot program for jewelry retailers at the 2015 Forevermark Forum.

The program is designed to help authorized partners expand their reach to consumers by bringing customers into physical stores through online purchases.

“Together we are breaking the notion that consumers buy online for price,” said Forevermark US President Charles Stanley in address at the Forevermark Forum. “E-commerce is the next step in our endeavor to bring profit back to independent jewelers and create value to consumers – keeping the diamond dream alive.”

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Sarine Launches Tool for Diamond Sellers to Showcase Products

Sarine North America has unveiled a new tool for the wholesale and retail trade in polished diamonds, the Sarine Profile.

The Sarine Profile allows polished-diamond sellers to showcase their diamonds through customized display options and integrate these visual presentations into their trade platforms and websites.

“The introduction of the Sarine Profile provides a new comprehensive solution for the polished-diamond wholesale and retail trade,” said Uzi Levami, Sarine’s executive director and CEO, at the announcement of the U.S. launch. “Sarine is proud to once again be at the forefront and aims to continue to strengthen the diamond industry with innovative technological solutions.”

The Sarine Profile will be available to North American customers beginning in April.

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Ostbye Releases New Online Retailer Catalog

Otsbye homepageMinneapolis-based jewelry supplier Ostbye has released its new retailer online catalog, serves as a personalized Ostbye website for individual jewelry retailers. With the site, retailers can upload their logos, set their price mark-ups and create their own subdomains. Retailers can also link to their own websites and share use the site in their personal marketing efforts.

“Our focus continues to be helping our retailers be more successful,” said Ostbye president Craig MacBean. “Our new online jewel box is a great addition to our Thru The Store sales approach and will help our customers generate more revenue without additional expense.”

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Forevermark Partners With Diamond Asset Advisors for Asset Service Program

Forevermark has announced a partnership with Diamond Asset Advisors (DAA) to form the Diamond Asset Service Program, exclusively for Forevermark Jewelers.

Through the Diamond Asset Service Program, Forevermark partners can apply to obtain Forevermark diamonds on cash terms. Through the program, retailers can quickly add inventory during peak selling periods, carry larger diamonds and expand their diamond selection without a large upfront capital outlay.

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