Retail Jewelers Organization Holds Next-Generation Jewelry Education Experience
Recently, the Retail Jewelers Organization (RJO) brought together more than 40 next-generation independent jewelers from across the country together for its second annual Retail Jewelers Organization’s Next Gen Experience.
One program, “The RJO Next Generation Experience: Creating Ultimate Jewelers of the Future,” featured topics such as making choices, dealing with conflict, establishing a business vision, developing core values, and the future of the industry. RJO’s Next Generation Advisory Board was also in attendance to help guide the participants and encourage networking.
“Our vision for the experience was to create and engage,” said RJO CEO Mary Peterson. “We created a curriculum of hands-on learning and interactive dialogue to aid the next generation of retail jewelers in preparing for the future of our industry and their business. We engaged participants to ensure continued learning and provided action items to implement when they return to their own stores.”
For more information, visit rjomembers.com.
New Forevermark Salon Debuts at JCK LUXURY 2015
Forevermark opened its salon at JCK LUXURY last week and provided an interactive space where visitors learned about the company’s latest programs.
The 5,300-square-foot salon space provided an immersive brand experience, highlighting bridal collections and the Forevermark Exceptional Diamond collection.
The salon encompassed the full scope of Forevermark diamond products available from all 26 Forevermark suppliers, including two new collections from partners the Dalumi Group and the Pluczenik Diamond Co.: Forevermark Golden Diamonds and the Integré collection, the two-time winner of the Forevermark Solitaire Diamond Design contest. The entirety of the collection was on view at the Pluczenik Diamond Co. pedestal in the salon.
For more information, visit forevermark.com.
Diaspark Brings M-Commerce App to JCK LUXURY
Diaspark exhibited its m-commerce app for smartphones at JCK LUXURY.
The Diaspark m-commerce app serves as a jeweler’s downloadable store-turned-catalog to connect with mobile shoppers. With the app, customers can make wish lists, locate nearby stores, browse products, and buy items through easy single-click orders with Apple Pay. Customers can purchase items remotely with the security of encryption technology. Retailers can also use the app to send push notifications for discounts or rebates.
Diaspark’s m-commerce app is designed to streamline communications with customers, particularly with regard to special orders and repairs. It facilitates direct communication by alerting clients when quotes are ready, allowing them to track the repair process, and notifying them when pieces are ready for pickup.
For more information, visit diaspark.com.
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