Virtually Try on Jewelry With Jeff Cooper’s New App
Bridal jeweler Jeff Cooper Designs has released its new free interactive app that allows users to virtually try on the brand’s extensive line of engagement rings and wedding bands.
Tailored to the needs and desires of brides-to-be, the app oficially made its debut last month at JCK’s LUXURY show in Las Vegas and is now available for download through the Apple iTunes store.
With the personalized tool, users can find their favorite looks and virtually try them on thanks to a mirroring function that gives a live look of the ring on their hand. The app also can show the ring on a model image, allow users to take and share photos, and connect with authorized retailers in a single click.
Remarking on JCK attendees’ reactions to the app, company president David Cooper said, “People really loved it. They were engaged using it, and everyone thought it looked great. We’re excited to be bringing our designs to an even wider audience.”
Gemvara Welcomes Summer With Customizeable Black and White Collection
Revolutionary jewelry e-tailer Gemvara has introduced a new black and white collection just in time for summer.
The collection features a completely customizeable line of hand-selected pieces in black and white diamonds, black onyx, white sapphire, and rock crystal gemstones. Customers will find everything from halo-style and statement rings to chic necklaces and earrings.
“Our new black and white curated collection is timeless and chic as is, but also provides a blank slate to create the piece that is perfectly you,” said director of jewelry curation Callie Smith. “At Gemvara, you can easily add your own pop of color to personalize the trend or take any of the styles and completely transform them altogether. Black and white never goes out of style, so we encourage our customers to have fun with it.”
Customers can visit gemvara.com to start creating their special piece.
Leibish & Co. Selected as a 2013 JNA Awards Finalist
Colored diamond specialist Leibish & Co. has announced that is has once again been named a finalist in the JNA Awards, which recognizes excellence and achievements in the global jewelry trade. The brand was also honored as a finalist in 2012.
Organized by Jewellery News Asia together with Rio Tinto Diamonds and Chow Tai Fook, the ceremony was put together to publicly acknowledge the honorees in 13 categories. Leibish & Co. was selected as one of the three finalists for the title of E-Tailer of the Year, along with Chow Tai Fook Jewellery and Plukka Ltd.
“As a virtual online brand, especially when it is so clear that the online business is so critical and fundamental in today’s world, being selected for this category is considered a large compliment,” Leibish CEO Yossi Polnauer said in a press release. “The accomplishment of being recognized as a successful e-tailer by such a prestigious organization means that we are moving in the right direction toward increasing the exposure online to the world of natural fancy colored diamonds.”