AISociety to Offer Online Valuation Appraisal Courses
The Appraisers International Society (AIS) will begin its AiCertification 2015 online sessions Feb. 2, beginning with a five-course series on valuation appraisal for gems, jewelry, watches and other items.
“AIS educational programs are especially dedicated to those who wish to take valuation and related appraisal services to a whole new level,” said AiGovernance chair Bill Korst. “The AIS advanced program leads the way to get you to the top of the valuation and appraisal profession for all valuation and appraisal needs, in all free-market economies and global jurisdictions.”
AIS educates jewelers about the differences between valuation- and gemology-based appraising, a distinction that has aided jewelry industry professionals such as AiGovernance executive committee chair Dennis Blacklaws.
“My experience with appraisal organizations going back many years was based on gemology,” Blacklaws said. “It was through AIS’ comprehensive program that my eyes were opened to valuation professionalism rooted in the principles and applied methodology of the AiCode and AIStandard.”
Find registration information here.
Judith Ripka to Present New Collections at Baselworld
For the collections, Ripka has designed new jewelry shapes, forms and silhouettes that reflect her clients’ tastes. “My client loves to be surrounded in luxury, but she also enjoys an independent and individual style,” Ripka said. The news follows Judith Ripka’s recent acquisition by omnichannel brand management company Xcel Brands.
View Judith Ripka’s exhibitor information for Baselworld here.
Drop earrings from Ripka’s premiere 2015 collection
Todd Reed Debuts New Website
Todd Reed has launched a new website featuring custom-tailored tools for individual dealers to represent their brands and drive customers to their retail locations.
Todd Reed dealers can use the site’s sub-page profiles to promote their retail locations with photos, staff introductions, and employees’ favorite pieces of Todd Reed jewelry. The profiles also include links to social media. “We wouldn’t be where we are now without the help of our retail partners,” Reed said. “We wanted to create a site that drives traffic and sales right to their doorsteps.”
For more information, visit toddreed.com.
Rahaminov Diamonds and Irit Design Collaborate on Malibu 18
The line includes rings, bangles, earrings, pendants, and necklaces crafted in 18k gold and accented with diamonds.
Fruchtman Marketing to Provide Strategy Sessions at the SMART Jewelry Show
Fruchtman Marketing, a full-service marketing firm specializing in the jewelry industry, will provide one-on-one marketing strategy sessions to a select group of retail participants at the SMART Jewelry Show in Chicago, April 18–20.
The sessions, dubbed Fruchtman University, will help participants evaluate their marketing strategies and develop solutions to improve their performance. “It is an unbelievable opportunity for anyone in jewelry retail who wants take their business to the next level,” said Ellen Fruchtman, president of Fruchtman Marketing. “In 90 minutes, we’ll give them solid advice on the marketing areas that need focus— overall strategy, media placement, and digital tactics.”
Learn more about Fruchtman Marketing at fruchtman.com.