Supplier News: Week of Feb. 22

Carelle awarded with Made in NY certification, Rembrandt partners with the Mac Groups

Carelle First Jeweler Awarded in Made in NY Initiative

Family-owned fine jewelry brand Carelle has become the first jewelry brand to be awarded with a Made in NY certification, an initiative put forth by the New York City Economic Development Corp. Announced in February 2015, the initiative was expanded to support the city’s fashion industry, with the goal of showcasing the “originality, artisanship, and diversity of locally manufactured fashion products and the faces behind them.”

Handcrafted in New York City, each piece of Carelle jewelry is created with high standards and meticulous care, set forth by founder and designer Chana Regev, who began the company in 1977. “The Made in NY certification is a great honor for me and everyone at Carelle,” said Regev in a press release. “New York City is nicknamed the City of Dreams for a reason, and we hope that our long-standing efforts to help jewelry craftsmanship flourish locally can ensure that it continues to be a place of opportunity and prosperity.”

“The fashion industry has been a key driver of New York City’s economy for generations, and designers like Carelle exemplify what it means to be Made in NY,” said NYCEDC executive vice president Kathleen Warner in a press release. “Together, Carelle and other Made in NY companies help ensure that New York City remains the fashion capital of the world.”

The Made in NY initiative plans to celebrate Carelle’s certification and honor other New York–based designers later this year. For more information about the Made in NY initiative, click here, and check out carelle.com for designs and information on Carelle.

 

Rembrandt Charms Partners With the Mac Groups

Rembrandt Charms has announced its partnership with the Mac Groups, a full-service social and digital media company based in Buffalo, N.Y.

“We will now be working with the Mac Groups on building brand recognition with advanced social and SEO campaigns,” said Rembrandt marketing director Melanie Busch in a press release. “Together we would like to increase our presence along social media platforms, concentrating on Facebook, Twitter, and Pinterest. We will be kicking things off with a contest to start building on consumer loyalty.” “This will result in an increase of consumers who are loyal to our product and will ultimately result in increased sales for our retailers,” added vice president of Rembrandt, Eric Lux.

For more information on Rembrandt Charms, visit rembrandtcharms.com.