Marco Moore Wins Distinguished Designer Award
New York watch designer Marco Moore was recently named the 2014 Centurion Top Watch Designer.
The company’s Swiss made, limited-edition timepiece with multicolored baguette-cute sapphires, diamonds, bezel, lugs, and buckle helped the design house grab top honors.
Marco Moore president David Zar accepted the award at the Centurion 2014 show in Scottsdale, Ariz., earlier this month. The high-fashion watch rings in at $5,995.
Get a closer look at the iridescent timepiece at marcomoore.com.
Mars Jewelry Debuts New Brand Strategy
Los Angeles–based bridal and fashion jewelry manufacturer Mars Jewelry is looking to stand out from other jewelers with its new tagline, “A world apart.”
Although Mars is actually a compilation of the initials of the four founding members of the company, it is seeking to rebrand with a more out-of-this-world approach. Mars is debuting a new logo, a planetary-inspired color palette, a user-friendly trade website and informative catalog for jewelry retailers.
“We wanted to be clear about the immensity of our product offerings and still be true to who we are—a company committed to custom creations, competitive pricing, and above all else, customer service,” Art Sahagian, the company’s vice president of sales and marketing, said in a press release.
Take a look at the jeweler’s new website at marsjewelry.com.
MJSA Announces Seminar Dates
The MJSA has announced the lineup of speakers and event dates for its upcoming expo at the Hilton New York, March 9–11.
The association will host traditional seminars and a new two-day series entitled MJSA Journal Live. This segment will feature demonstrations, consultations, and presentations from esteemed jewelers, authors, and business executives giving tips on common and uncommon tools and techniques.
“If you ever read MJSA Journal and wished you could sit with its expert contributors over a long coffee, MJSA Journal Live will meet that wish and more,” said David W. Cochran, MJSA president and CEO, in a press release.
For more details on MJSA Expo New York, visit mjsa.org/events_and_programs/mjsa_expo_new_york.
Jewelers of America Set to Unveil Education Program
On March 2, New York–based trade association Jewelers of America will present the Jewelers of America Education Program at the JA New York Winter Show.
Led by jewelry design, production, and marketing professionals, the free program will include informational sessions that range from enhancing store security to differentiating your store brand.
“At Jewelers of America, we believe education is empowering,” said Susan Thea Posnock, JA director of public affairs and education, in a press release. “We are proud once again to produce a high-quality education program that provides valuable information to help jewelry professionals evolve and expand their businesses and succeed in their careers.”
Sign up for the JA New York Winter Show at ja-newyork.com/events/ja-education-conference.shtml.
Pandora Names New Provider of Digital Co-op Program
Danish jewelry company Pandora has appointed Ohio-based Fruchtman Marketing as its exclusive provider of the Pandora co-op program.
With expertise in digital marketing, Fruchtman will offer paid search and Facebook advertising that is strategically managed per retailer. The search will help locate customers at various stages of the buying process, seek to drive more traffic to retailers’ websites, gain more customers, boost brand awareness, and offer retailers with improved ROI.
“By using an integrated social media strategy of posts, custom content, promotions, and targeted messaging, retailers who carry Pandora jewelry will be able to drive sales and see growth in their own local fan base,” said Fruchtman vice president Shane O’Neill in a press release.
Find more information about Pandora at pandoragroup.com.
Hearts On Fire Diamonds Shine at New York Fashion Week
Manufacturers of the “World’s Most Perfectly Cut Diamond,” Hearts On Fire, announced its exclusive sponsorship of the Go Red for Women movement by providing diamonds for the Heart Truth Red Dress collection that debuted at Mercedes-Benz New York Fashion Week last week.
As a jewelry sponsor of the event, Hearts On Fire furnished more than $10 million worth of signature diamond designs for models to wear on the runway. Some of the participants included: E! News correspondent Alicia Quarles, actress AnnaSophia Robb, singer Joan Jett, and athlete Lindsey Vonn.
Check out the dazzling diamonds at heartsonfire.com.
American Gem Society Debuts Second Annual Perfect Proposal Toolkit
The American Gem Society recently unveiled its second annual Perfect Proposal Toolkit.
This online resource strategically launched on February 1 and will continue through March 20, also known as proposal season, to assist lovers with popping the question. Featuring categorized suggestions for traditional and alternative marriage proposals, the site provides top-notch tips, an extensive ring selection, as well as advice on stones, settings, sizes, and colors.
“While it is certain that we will not be able to alleviate the nerves that many will have when they actually ask the big question, the Perfect Proposal Toolkit is meant to be a great resource for providing creative and interactive proposal and ring-buying ideas,” said Ruth Batson, CEO of American Gem Society and American Gem Society Laboratories. “It is exciting to launch the tool kit for a second year, and I hope that visitors take advantage of the tips, as well as enter a contest to win jewelry!”
Take a peek at the Perfect Proposal Toolkit at americangemsociety.org/proposal.