Supplier News: Week of Feb. 11

WR Cobb Partners With David’s Bridal With Design Your Own Fine Jewelry Tool

DB WRCobb American jewelry findings manufacturer WR Cobb has partnered with David’s Bridal as the exclusive platform provider of Design Your Own Bridal and Fine Jewelry, which promises to provide millions of visitors the opportunity to design their own engagement ring and other bridal jewelry. shoppers can access this platform through the It’s All About You banner ads that appear throughout the website. Visitors are invited to supply their zip code, whereupon they will be guided to a local jeweler in the area to receive their custom designed ring.

“The program, in its third month, is already generating leads and revenue for participating retailers that use the WR Cobb Online Design Your Own Platform,” said Jay Gerber, vice president of sales and marketing at WR Cobb Online, in a press release. “It brings these retail partners customers that might not have considered their services.

For more information and to access the platform, visit and  


Valentine’s Day Beads and Charms From Persona

Just in time for Valentine’s Day, Persona has introduced new love-themed beads and charms as part of a special Persona Vdaypromotion at participating North American retailers through Feb. 14. The company is offering a free Persona sterling silver bracelet with the purchase of three beads and a free PersonaGirl bead with the purchase of three PersonaGirl collection beads.

The collection includes four new pieces including a translucent Italian glass heart design, a sterling silver bouquet of crystal roses and enamel detailing, a sterling silver heart clip lock, and a pink cubic zirconia floating heart charm. Prices range from $25 to $45, and fit on Persona bracelets as well as bracelets from other popular bead brands.

Also introduced for PersonaGirl, the company’s collection for young girls, are four new beads with the love theme, including a cupid heart, an Italian glass pink polka-dot bead, a Love You charm, and an Austrian crystal–dotted bow bead.

For more information, visit, and check out First Jewelry Ltd. on JCK Marketplace.  


American Gem Society’s Perfect Proposal Toolkit for Last-Minute Valentine’s Day Advice

AGS Perfect Proposal ToolkitThose looking for Valentine’s Day proposal advice are in luck: The American Gem Society has launched the Perfect Proposal Toolkit: a quirky collection of tips and suggestions on planning the perfect proposal, complete with a chance to win a three-day/two-night trip to Las Vegas.

The online resource offers consumers fun proposal suggestions ranging from the traditional to not-so-traditional, and includes recipes for romantic dinners, top mistakes to avoid when proposing, popular trends, and tips on Pinterest and Twitter. There is also a hotline (1-855-GROOM2B) with prerecorded recommendations including tips on planning the proposal and selecting a quality diamond.

“Our existing online resources provide recommendations on how to shop for the highest quality jewelry from the best jewelers in the country,” said Ruth Baston, executive director and CEO of American Gem Society, in a press release. “The AGS Perfect Proposal Toolkit is a perfect fit with what our visitors look for, especially around Valentine’s Day—the busiest time of year for ring shopping and question popping!”

Visit for the toolkit and your chance to win.


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JCK Contributing Editor

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