Supplier News: Week of August 4

Retailer Peter & Co. Hires Bottom Line Marketing

Luxury jewelry store Peter & Co., based in Cleveland, has taken on a new advertising agency: Bottom Line Marketing. The Michigan-based agency specializes in custom jewelry advertising and plans to handle the creative and media services—both digital and traditional—for the retailer.

“We are ecstatic that Theresia and the team at Peter & Co. Jewelers chose to partner with our agency,” said jewelry division president Jackie Brooks in a press release. “We immediately felt a creative connection, and we are excited to share the story of Peter & Co. Jewelers with the city of Cleveland!”

For more information on Bottom Line’s jewelry division, visit bottomlineblack.com/marketing. Also visit peterjewelers.com for more on the Cleveland retailer.

 

First Jewelry Limited Announces New Distribution Plans for Its Persona Brand

Canadian brand First Jewelry Limited has announced that effective August 1, it will be the exclusive distibutor of its Persona brand in North America. Since Persona’s launch in 2009, First Jewelry has been responsible for its merchandising, marketing, and distribution strategy—the new plan will now extend its direct distribution service to Canadian independent retail jewelers. The brand intends this strategy to enable better coordination of sales and marketing initiatives and, in turn, the best customer service to its Persona dealers.

Visit First Jewelry at the Canadian Jewellery Expo in Edmonton August 15–17, and at Montreal’s Expo Prestige, August 24–26.

For more information on the Persona brand, visit firstjewelry.com.

 

Nomination’s New Campaign Represents Brand Story

Nomination Italy Da Firenze Con Amore 2014 ad campaignNomination Italy has presented a new campaign—Da Firenze con Amore (from Florence with love)— representing the emotional heritage, history, and future aspirations of the brand.

Reinforcing the brand’s concept of gioie di vita are a number of images of daily life—framed in the city of Florence, Italy, home of Nomination—which tell tales of happiness through encounters, exchanged glances, and gestures of love and tenderness.

Best-selling jewels from Nomination’s collections star in the promotional shots, from its Composable bracelet to more recent collections, all crafted in stainless steel and classic materials.

To see more, visit nomination.com/da_firenze_con_amore, which features a collection of the images created especially for the new campaign.