Supplier News: Week of Aug. 22



Luxury Brand Group goes bicoastal, news from White Pine Trading

Luxury Brand Group Opens New York City Location

California-based communications, marketing, and PR agency Luxury Brand Group (LBG) has gone bicoastal, opening its first New York City location. The office, which opened formally in July 2016, is located near Bryant Park, and is considered a major milestone in the agency’s 12-year history.

“A bicoastal expansion was the next logical step for the LBG team as we enter our 13th year,” said president and CEO Frank Proctor in a statement. “To enhance our clients’ competitive edge in today’s global marketplace, we needed a unique presence in the editorial media hub of New York City. We are now fully equipped to stimulate brand awareness and consumer loyalty for all of our partners.”

The East Coast office will enhance media relations with New York City–based editors and stylists for all of LBG’s clientele, while also enhancing the ease and efficiency of special event planning, product previews, editorial, and product placement opportunities.

For more information on LBG’s services, or to visit the New York City office or the Los Angeles showroom, visit luxurybrandgroup.com.

 

WP Diamonds Partners With Jewelers for Children

WP Diamonds (WPD), the consumer division of White Pine Trading, announced that is has joined with the nonprofit Jewelers for Children (JFC) in a philanthropic partnership. Now, when retailers purchase diamonds, jewelry, and luxury watches from consumers through WPD, a donation will be made to JFC.

The year-round collaboration is offered at no cost to retailers, enabling them to increase sales and gain new customers while providing a philanthropic dimension to each purchase. The partnership also gives WPD access to the JFC’s network of more than 1,500 jewelry retail stores across the country. “WP Diamonds is a trusted name in the jewelry industry and offers a turnkey solution for retail jewelers to offer buy-back options to their customers,” said JFC executive director David Rocha in a press release. “As retailers look to increase their philanthropic activities, having a built-in contribution to Jewelers for Children helps to make the partnership even more enticing for participants.”

For more information, interested retailers can contact retail@whitepinediamonds.com.

 

White Pine Trading Offering GIA Listing Service

White Pine Trading, a purchaser and trader of daimonds, fine jewelry, and luxury watches, is offering a new listing service, providing diamond retailers and pawnbrokers a distribution channel for GIA-graded diamonds, and enabling partners to sell GIA inventory alongside White Pine’s 5,000 GIA-graded stones. The platform will provide access to premier trading networks, regardless of a member’s size, funding, or supply, and promises to improve members’ access to brick-and-mortar and online retail outlets.

“We are dedicated to assisting in the development of the diamond trading industry, especially through the support of the small retailers who play an important role despite the challenges they face due to the scale of their operations,” said White Pine CEO Benjamin Burne. “We are pleased to present members of the industry with a new way to increase GIA sales, while simultaneously enabling improved productivity and capability to facilitate the growth of their businesses.”

For more information, visit whitepinediamonds.com.