Silver Institute Expands Marketing Service

Silver Promotion Service (SPS) announced Aug. 3, that it will be expanding the Savor Silver program and introducing a new merchandise category in the hopes of adding to the list of participating companies.

The new category, named Silver Style Partners, will join the already existing categories Designers of Distinction and SilverMark Partners.

Silver Style Partners was added due to “both popular demand within the industry and the opportunity to further increase the demand for silver jewelry,” according to Michael Balerin, director of SPS.

“The intent of the new Silver Style Partners category is to enable the SPS to include jewelry made with silver,” said Balerin.

SPS will also be announcing the addition of new participants in the two already existing categories soon.

For more information on the SPS, visit savorsilver.com.

Stuller Debuts New Blog

Manufacturer Stuller announced new updates to its blog, Stuller.com/blog, in an effort to further engage and create a more personal relationship with its customers.

The blog features topics that range from technical tips and how-to videos to articles on the latest trends to come off the runway.

“This blog is designed to be a boost when you need it and a break when you can take it,” said Jennifer Bullock, Stuller’s director of content. “We post regularly, so customers can visit several times a week.”

Blog visitors will also be able to subscribe to Stuller’s e-newsletter with the blog’s trending stories.

In addition to the blog, the Lafayette, La.–based manufacturer has also updated Benchjeweler.com, a website dedicated to the bench jeweler community.

For more information on the blog or Benchjeweler.com, visit stuller.com/blog or benchjeweler.com.

Fruchtman Announces New Streaming Tool

On Aug. 5, Fruchtman Marketing announced Stream My Brand, a new web-based service for retailers and brands.

Stream My Brand allows authorized retailers to access brands’ information through one secure hub.

Subscriptions for brands and retailers are both free.

Shane O’Neill, vice president of Fruchtman Marketing, believes Stream My Brand’s development freedom and cost-free subscription will make this tool stand out among competitors.

“With Stream My Brand, any retailer can use any web developer they want,” said O’Neill. “What does that mean for designers? All of their retailers have access to their product. As designers, this is the one and only platform they need.”

The service will also update retailers’ websites automatically when brands release new information, which will save time and prevent lost sales due to out-of-date information.

To participate in Stream My Brand, contact Shane O’Neill at 419-539-2770, or by email at Shane@fruchtman.com.

M. Suresh Co. Unveils Web Portal

M. Suresh Co. announced the launch of its new online diamond trading platform Msureshco.diamonds.

The diamond manufacturer designed the web portal so that buyers will be required only to register, find a product, and add it to the cart in what M. Suresh Co. is calling a “three-click online experience.”

In an effort to give customers an enhanced navigational experience, the website will also feature a multiple-stone comparison feature and an option to save preferred criteria.

Manish Pethani, director of M. Suresh Co., said that the company is focusing on giving customers fast, easy access to products.

“Today everyone wants business to be a click away, and our new trading portal is exactly what diamond buyers are looking for,” said Pethani. “Its hassle-free registration and user-friendly navigation makes it perfect for always-on-the-move diamond buyers.”

For more information, visit msureshco.diamonds.

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