Supplier News: Week of April 6

GIA Verifies Sarine’s DiaMension Axiom Platform and Adopts Instructor as Standard Software

Following the evaluation and verification of Sarine’s new DiaMension Axiom platform and Instructor software, the Gemological Institute of America has completed the conversion of the software, and will now run Instructor on their DiaMension HD platforms.

“Sarine is exceptionally proud of its revolutionary DiaMension Axiom platform with single micron accuracy (unmatched by any other available system on the market) and of the GIA’s adoption of our Instructor software as its standard Sarine software package for cut grading,” said Sarine CEO Uzi Levami.

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LAFONN 100-facet engagement ringLafonn Debuts 100-Facet Engagement Rings

Lafonn is offering a selection of 100-facet simulated diamond engagement rings that retail at $100.

The Cento by Lafonn features pieces crafted with platinum-bonded sterling silver and hand set with simulated diamonds.

Authorized Lafonn retailers may purchase the Cento collection, which includes a complimentary display and is available for immediate delivery.

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Forevermark Opens $10 Million Diamond and Grading Inscription Facility in India

The De Beers Group has announced the opening of the International Institute of Diamond Grading and Inscription facility in Surat, India. It is the newest and most technologically advanced Forevermark diamond inscription and grading operation to date.

De Beers invested $10 million in the facility, which is equipped with advanced proprietary diamond technology. The primary purpose of the facility will be to select and inscribe Forevermark diamonds with unique serial numbers and to provide an accurate and reliable grading service for Forevermark diamonds. At full capacity, the facility will be able to process $500 million of diamonds annually.

“This facility will offer an improved service for Indian diamantaires and for Forevermark retailers here in India and abroad,” said Forevermark CEO Stephen Lussier. “We can now envisage a future where polished diamonds from around the world come to Surat to benefit from this world-leading facility.”

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Shah Luxury Group Announces Marketing and Branding Initiatives for 2015

Shah Luxury Group has announced an array of new marketing and branding initiatives for 2015, including the appointment of a new vice president of sales and marketing, as well as an expanded online presence and an appearance at JCK Las Vegas 2015.

Brian Howard, the new vice president of sales and marketing for the company, will be leading marketing and sales initiatives alongside the Luxury Brand Group.

“Brian is a strategic and creative thinker and has the ability to significantly build brand awareness,” said Shah Luxury Group chief financial officer Neil Shah.

The company will premier new diamond designs from three of its latest collections during the Plumb Club Exhibition at JCK Las Vegas, May 29–June 1.

“This will be our first time exhibiting at the Plumb Club exhibition, and we are honored to be among the unique association of leading manufacturers,” said Shah Luxury Group chief operating officer Salil Shah.

One of the collections to be unveiled at JCK, the Carizza diamond bridal collection, is being marketed through a new website and official social media accounts.

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Kameleon Jewelry Releases New Spring CollectionKameleon Jewelry 2015 spring collection

Kameleon Jewelry has announced its latest catalog release, celebrating the “Colors of Spring,” with the introduction of new jewelry pieces and JewelPops.

The new designs feature a spring color palette in bright enamels, with CZ and Swarovski crystals. The spring collection includes the 2015 Mother’s Day jewelry set, featuring a new sterling silver bracelet with two Murano glass PopRock JewelPops in Pink Parfait and the new Blue Avenue, as well as a JewelPop compact, all in a customized gift box.

Kameleon has also added a New York–themed Pop series to its collection, including Times Square, Broadway Baby, and Central Park pops.

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Alishan to Present at IAC Gold Conference

Alishan will be speaking at the 5th Annual IAC Gold Conference, to be held in New York City April 9–10.

This year’s conference theme, Gold: Transparency, Trends & Techniques, focuses on the emotional power and influence of gold. The conference will feature presentations on techniques and technology, jeweler education, marketing, and fair mining practices.

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Sarine and Brinks Open Service Centers in Los Angeles and Hong Kong

Sarine has announced the opening of Sarine Loupe service centers in Los Angeles and Hong Kong, in collaboration Brink’s Global Services.

The Brink’s Sarine Loupe service centers will provide scanning services for local diamantaires and retailers, with the integration of Brink’s security services for enhanced efficiency in manufacturing and sales.

“Sarine is proud that Sarine Loupe scanning services will be available to the diamond communities of Los Angeles and Hong Kong via two new service centers,” said Sarine CEO Uzi Levami. “The collaboration with Brink’s is an opportunity to take the diamond processing industry to new levels of efficiency, which is part of Sarine’s ongoing vision and mission. We are delighted to be connecting with Brink’s, combining our mutual energy and expertise to enhance the scanning and delivery process for our U.S. West Coast and Hong Kong customers.”

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