Rahaminov to Debut New Ad Campaign
Diamond house Rahaminov has teased a new ad campaign, releasing select images as a preview before it officially debuts at this year’s JCK Las Vegas.
Styled completely by the women of the Rahaminov family in their Malibu home, the fresh campaign is a nod to the next generation of consumers. A range of products, from fashion and everyday styles to Rahaminov’s signature one-of-a-kind creations, is beautifully modeled by Keely King, face of the new campaign.
“This campaign truly highlights the versatility of the collection, while still remaining true to the core aspects of our brand,” said second-generation designer Nicol Goldfiner Barlev. “From the everyday, wearable pieces to the special occasion treasures, it shows that there is something for every stage of your life.”
The new campaign will also appear in the May issue of JCK magazine, kicking off its print and online presence. A dedicated social media campaign is in the works. For more information, visit rahaminov.com.
Rocket Celebrates 100 Years in Business
Packaging and display company Rocket marked 100 years in business this month, and will debut a new collection, the Centennial Series, to highlight the anniversary.
Featuring an assortment of contemporary boxes designed to last a lifetime and longer, the Centennial Series will make its debut at this year’s JCK Las Vegas show. Ten percent of the proceeds from all new collection orders placed at the show will be donated to Jewelers for Children. Rocket will also hold a drawing, to be selected by company president Michael Kaplan at the show, for $5,000 worth of packaging.
The new collection and show news come on the wings of a recent move: Rocket left its Bronx location of 70 years in January, moving to an expanded business facility in New York’s Westchester County.
“Celebrating 100 years in the business holds even more significance because third and fourth generation family members still actively head up the business,” said Michael Kaplan in a press release. “That in itself is rare these days—we all uphold the core values that shaped this business from day one, a century ago: consistency, dependability, and longevity.”
For more information on the company, visit rocketbox.com.
Just Perfect to Introduce PerfectFit at JCK Las Vegas
New York–based company Just Perfect MSP has announced that Perfect Fit, its solution to top-heavy engagement rings, will debut at this year’s JCK Las Vegas show. The patented designs, which strengthen the shoulders and shank of an engagement ring to keep it from rotating on the finger, are meant for pieces with larger center diamonds that struggle to stay atop the finger due to their disproportionate weight distribution.
Visitors to booth #61306 in the Bridal neighborhood of JCK Las Vegas can preview the collection of six rings—three engagement ring mountings and three interchangeable, matching wedding bands. A wide variety of metal, diamond quality, and colored gemstone requests will be fulfilled.
For more information, visit justperfectmsp.com, or call Donna Karnicki at (877) 201-0005 to schedule a show appointment.