Supplier News: Week of April 21

LovePendants Adds Swarovski Crystals to Its Product Line

LovePendants, the custom-engraved gemstone company founded by Robert Leser, has announced a new line of charms featuring Swarovski crystals.

Using LovePendants’ patent-pending “parallel mirrored symmetry,” Swarovski’s custom-cut crystals are available in five different colors, bringing retailers and consumers a new price point in the collection. Over 125 custom engravings are available, ranging from initials to icons (like the heart and cross), as well as Zodiac signs and ribbons for awareness.

The new turnkey program will premiere at JCK Las Vegas, where LovePendants says it will display hundreds of charms with varying options. Along with the new line of charms, retailers will be treated to new custom displays and an affiliate website enabling jewelers to share the full range of charms with their customers.

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JCK Contributing Editor

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