Supplier News: Week of April 11

Hasenfeld-Stein debuts social media campaign

Diamond cutters Hasenfeld-Stein have announced a new social media campaign to promote its patented FireCushion cut diamond. The campaign, which stretches across Facebook, Twitter, and Instagram, intends to spread the word about the stone cut, while supporting the sales and marketing efforts of Hasenfeld-Stein’s family of FireCushion retailers. 

The company is also implementing an influential user strategy by asking bloggers around the country to experience and share the FireCushion. Each blogger is accompanied by a photographer into their local store, where professional photos are taken for the blogger to post about the experiences on their blogs and across social media platforms. 

You can expect to see Hasenfeld-Stein share its stories of social media success this year during JCK LUXURY at its new, larger location in booth LUX1503. For more information on the business, visit

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JCK Contributing Editor

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