Blogs: Supplier News

Supplier News: Week Of Nov. 22


Samuel B. Surpasses 1 Million Meals For Feeding America

New York–based jeweler Samuel B. announced it has just surpassed one million meals donated to Feeding America, the largest hunger relief organization in the U.S.

During the COVID-19 lockdown in 2020, Samuel B.’s vice president of sales and marketing Mathew Benham saw the need to provide nourishment to underprivileged families, as a food bank popped up in his Brooklyn, N.Y., neighborhood. While the company had been planning to open a school in Bali prior to this, they opted to pivot their plans for giving back to something that could be done during the pandemic.

The company was able to partner with Feeding America, agreeing to donate 10 meals for every piece of jewelry sold to its network of independent retailers. The initiative was launched in May 2020, and Samuel B.’s retailers were provided with signage and information to help the company reach its goal.

“We stand together with Feeding America alongside our retail partners, proud that, to date, over one million meals have been provided to help people in need,” said Benham, in a statement. “Our company continues to donate 10 meals for every piece of jewelry purchased and remains committed to the largest domestic hunger-relief organization.”

For more information, visit

New Company Vdora Custom Offers Bespoke Manufacturing

Jewelry veteran Vik Jain recently announced new venture Vdora Custom, a company focused on bespoke custom manufacturing.

With a customer service team of trained and experienced jewelry consultants, Vdora Custom will provide CAD rendering and video presentation to its clients, while dedicated account specialists will closely partner with stores to assist in creating customer experiences.

“Our goal is to work closely with our retail partners to support, educate, and excite their sales associates,” said Jain in a statement. “Together we’ll drive growth and differentiation in their marketplace through bespoke jewelry services. We aim to fit seamlessly into their workflow, providing our partners world-class support, superior manufacturing capabilities, and quick delivery.”

Vdora Custom will work with sales associates via phone, email, text, and a soon-to-be-launched retailer portal website. The company works in 14k and 18k gold as well as platinum.

For more information, email

The Jewelers Circle Debuts New Series, Gift Guide

Jewelers Circle Meet the Dealer
The new Meet the Dealer video miniseries by The Jewelers Circle

Online marketplace The Jewelers Circle has debuted two new platform engagement features: a mini video series and a holiday gift guide.

The video series, Meet the Dealer, will feature a new dealer from The Jewelers Circle platform each week, showcasing some available pieces.

In addition, the 2021 holiday gift guide features a curated selection of estate and designer jewelry as well as gemstones.

For more information, visit

(Top image courtesy of Samuel B.)

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By: Brittany Siminitz

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