Silver Promotion Service to Sponsor Project at Savannah College of Art and Design
The Silver Institute will sponsor Savannah College of Art and Design’s fall quarter project, titled “The Business Case for Silver.” The sponsored project will give students the opportunity to learn about various aspects of the jewelry industry.
“I could not be more enthusiastic about this new relationship with SCAD and the benefits it will provide our Savor Silver program,” Michael Barlerin, SPS director, said in a statement. “The opportunity to access and leverage the thinking and creativity of a group of exceptionally bright students, both graduate and undergraduate, is unique.”
Unique Settings of New York Presents Build-A-Band
Customers can now customize their wedding bands with the six design steps developed by Unique Settings of New York. “Build-A-Band” gives customers design options, including ring profile, metal color, width, groove design, finish and stones. With the program, retailers receive user-friendly booklets with alternative metal market prices, as well as customer pamphlets.
“Every individual deserves a ring, which perfectly suits his or her style,” said Director of Operations Matthew A. Ego. “Our new Build-A-Band display system allows customers to choose attributes of their dream rings in a simple and easy-to-use step-by-step system. It is a perfect way to express the flair and create customers’ one-of-a kind ring. This system is truly revolutionary and will change the way retailers merchandise and sell wedding rings.”
Unique Settings of New York has been providing customers with distinctive pieces since 1999. Its collections have extensive options to appease your customer’s style.
H.K. Designs Presents My Diamond Story
H.K. Designs recently launched a new bridal brand called “My Diamond Story.” The line, now available in Macy’s stores, brings together new technologies to give each customer’s ring a personalized story.
Each ring comes with a birth certificate, which details the steps involved in the ring’s creation. The rings also come with a My Diamond Story box, featuring an LCD screen that can include custom music, video and pictures added via USB cable. The Gemological Science International certifies all center diamonds.
H.K. Designs is also planning to launch a couture line for high-end jewelers in early 2013.
For more information, visit mydiamondstory.com.
Stuller Contest Seeks Imitations of “Tool Guy”
In order to promote the release of its newest Tools and Findings catalog, Lafayette, La.-based Stuller launched a social media contest called “Show Us Your Best Andy.”
Participants are asked to video record themselves giving their best impressions of Stuller’s resident tools guru, Andy the Tool Guy, and email it to firstname.lastname@example.org. Andy and a panel of judges, which include his tech team and wife, Susan, will choose the best entry, and the winner will receive a $500 shopping spree in the new catalog, which mails this month.
For more information regarding the contest and to watch an introductory video, visit Stuller’s Facebook page, facebook.com/stullerinc. The final day for submissions is Aug. 31.
Silver Promotion Service Will Sponsor LOOT for a Second Yea
Jewelry falls under a new light at the Museum of Arts and Design’s 12th annual LOOT selling exhibition in New York from September 11-15, 2012. For the second year in a row, the Silver Institute’s Silver Promotion Service will sponsor the event, where sixty of the world’s most innovative jewelers will sell one-of-a-kind jewelry.
The Silver Institute is an international non-profit association dedicated to increasing awareness of the uses and values of silver metal. It established the Silver Promotion Service in 2008 to develop programs to stimulate the international demand of silver jewelry.
About half of the artists presenting at LOOT use silver as the primary element in their jewelry. These artists will have a SilverMark logo on their displays, signaling retailers that their products are made of silver.
LOOT is recognized for its showcase of contemporary art and studio jewelry and for bringing creative materials to the world of studio jewelry. Some of the most innovative artists from a variety of countries, including Italy, Australia, Bulgaria and the U.S., will present their designs to buyers and collectors.
Proceeds from the event benefit the Museum of Arts and Design’s educational programs and jewelry collections gallery.
For more information about LOOT, visit madaboutjewelry.tumblr.com.
Additional reporting by Anita Ferrer and Stephanie Schaefer