HKTDC Receives Two Awards
The Hong Kong Trade Development Council (HKTDC) announced that it was honored with two awards from the International Economic Development Council (IEDC) at an Oct. 2 ceremony during the IEDC Annual Conference in Atlanta.
The honors consisted of the Gold Excellence in Economic Development Award in the category of Special Events and the Silver Excellence in Economic Development Award in the Paid Advertising category. HKTDC’s Fashion Hong Kong campaign, which aims to promote Hong Kong designers in the global fashion arena, was the subject of both awards. The campaign was created for New York Fashion Week 2018.
“We are honored to receive these two awards from the IEDC,” said Anthony Mak (pictured), HKTDC director, New York, in a press release. “Fashion Hong Kong at New York Fashion Week is an extensive marketing program that includes runway shows, business meetings, market visits, media interviews, and postshow receptions. The project brings economic benefits to both the United States and Hong Kong by creating jobs and fostering business development in the fashion and creative industries. The Fashion Hong Kong campaign tactically promotes brand awareness for the event through selected media channels and social media platforms in the U.S. market. Over time, this strategy has built a consistent image of Hong Kong as a trendsetting hub for fashion.”
For more information, visit hktdc.com.
Rembrandt Charms Announces New Pricing Structure
Rembrandt Charms, a family-owned business that manufactures charms and charm bracelets, has announced a new pricing structure ahead of the holiday season. Changes will take effect on October 16.
In an effort to help lower gold charm prices, maintain retail jewelers’ profit margins, and increase sales, the pricing structure is just one of the changes being enacted by the company this year.
Additional efforts include a new consumer and retailer-friendly website that sells directly to retail jewelers; expanded product research and quality-control programs; and a new, environmentally friendly plating facility along with new manufacturing, casting, and stamping equipment. The company continues to introduce new and improved sterling silver charms in the $40–$60 price range.
For more information, visit rembrandtcharms.com.
Schofer Germany Offering New Chains
German chain company Schofer has added new chain styles to its selection of offerings.
An assortment of 316L steel chains, in styles featuring 18k yellow gold, or dark black and pink rosé PVD, are among the new additions, as well as a selection of chains featuring Tuscan leather. The company has also debuted chains with an acrylic coating (pictured above), which allows them to be offered in a wide spectrum of colors.
For more information on what’s available, visit schofer.com.
Top: Anthony Mak, HKTDC director for New York, with the IEDC awards