Supplier News: Week Of Oct. 5

Jewelry Marketing Joy: A New How-To Marketing Book for the Industry

Laryssa Wirstiuk, founder and creative director of jewelry marketing agency Joy Joya, has announced the debut of her new book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand. The book is now available for pre-order and will be released on Oct. 13.

The 310-page paperback guide is geared toward jewelry entrepreneurs looking to build their brands by sharing how-tos on gaining customer awareness, building a consistent ad strong reputation, and creating sustainable growth. The book comprises 18 chapters and covers topics such as setting a marketing foundation, utilizing data, choosing the right marketing mix, measuring results, and managing growth.

“I kept speaking to jewelry entrepreneurs who felt frustrated by lackluster marketing results. Unsure about how to assemble an individualized strategy, they spread themselves too thin across all marketing platforms to end up feeling overwhelmed and defeated,” said Wirstiuk in a statement on her inspiration for the book.

For more information and to pre-order, visit

House of Baguettes’ Reimagined Website and Social Media Presence

Los Angeles–based jeweler House of Baguettes has announced a new look for its website and social media accounts, which better highlight its collections of fine fancy and white diamond jewelry.

The changes are reportedly a year in the making, with styles clearly displayed with various viewpoints and details. Products are listed by style number on the website. Its Instagram account, @houseofbaguettes, features rotating images of the brand’s offerings in video form.

To see the new website, visit

IGI Debuts New Grading Report Design

New IGI report
A preview of the newly designed IGI report

The International Gemological Institute (IGI) has announced a new design for its identification and grading reports. The update, which debuts this month, comes 45 years after IGI issued its first diamond report in Antwerp, Belgium.

“We believe in the prosperity of the jewelry market and felt that there was no time like the present to reveal a new look,” said IGI CEO Roland Lorie in a statement. “The Institute strives to be a revolutionary leader for the industry—from technology implementation, timely design changes, and creating innovative service offerings—and provide services and offerings that are beneficial to the industry and diamond dealers around the world.”

The refreshed look comes complete with a new tamper-evident label that authenticates the IGI seal to ensure the maximum level of security.

For more information on the new report, visit

Top: Jewelry Marketing Joy, the new book from Laryssa Wirstiuk

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JCK Contributing Editor

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