Le Vian Sees Growth in Platinum Sales as It Partners With PGI
Le Vian has become a case study featuring the power of platinum, according to a press release from Platinum Guild International (PGI).
Through its strategic partnership with PGI, Le Vian has reported that its platinum sales for the first nine months of 2021 have already surpassed sales for all of 2020, and this year’s debut of four new dedicated Le Vian Platinum collections being sold exclusively via the brand’s independent luxury retailer network. In addition, two Le Vian Platinum collections were launched exclusively with Jared.
“In 2021, our strategic priorities have been focused on what our partners needed to drive their platinum business and how we could be a part of that,” said PGI USA president Jenny Luker, in a statement. “From the establishment of our inaugural business development grant to this strategic initiative with Le Vian, we are continuously looking for ways to bring platinum jewelry to a wider audience. Le Vian heard the call and has run with it. To work with a large brand to grow their platinum business outside of bridal has been an extraordinary opportunity, one we hope to see more of in the future.”
“Platinum Resilience” was a key 2022 jewelry trend in Le Vian’s annual trends forecast presented at the brand’s annual Red Carpet Revue at JCK Las Vegas in August. “Le Vian has set out to reinvent the platinum jewelry industry by bringing a trendsetting fashion point of view to what has been mainly the domain of bridal and classic jewelry categories,” said Eddie LeVian in a statement. “We see the dramatic increase in other precious metal prices as a unique opportunity for Le Vian to use its innovations and weight to launch updated and exciting collections of platinum jewelry, thus driving the popularization of platinum in the U.S.”
Platinum jewelry will be prominently featured throughout Le Vian’s advertising this holiday season, which includes an influencer campaign, geo-targeted social media push, email campaigns, trunk shows, and more.
For more information, visit platinumjewelry.com and levian.com.
GSI Achieves Global Gem Identification Accreditation
Gemological Science International (GSI) announced it has received SCS Global Gem Identification Verification Provider accreditation for its laboratories and offices around the world. All SCS-007 certified diamonds that are graded, scanned, and laser inscribed by GSI, and have accompanying information on laser inscription, diamond dimensions, and carat weights, can carry the approved Sustainability Rated claim of achievement.
“At GSI, we are committed to being a leader in sustainability standards for fine jewelry,” said president and cofounder Debbie Azar in a statement. “As an industry, we must work together to ensure sustainable and responsible processes throughout the entire global supply chain. Transparency and traceability are essential for responsible supply chains and sustainability related claims. GSI supports the positive impact of doing good and responsible business, as embodied by companies compliant with the SCS-007 standard.”
“Our accreditation of GSI independently affirms its technical competence and capacity to fulfill this vital traceability function in the diamond chain of custody from origin to consumer,” said Stanley Mathuram, SCS Global Services executive vice president, also in a statement. “We are pleased to have GSI onboard.”
For more information about GSI, visit gemscience.net.
Instappraise Announces Diamond Grading Certificate Database Integration With GCAL
Instappraise, a technology startup offering a jewelry appraisal creation and management solution, has announced its partnership with Gem Certification and Assurance Lab (GCAL), integrating its platform with GCAL’s Diamond Grading Certificate database.
GCAL’s Grading Certificates, which guarantees its 4Cs grading in writing, will now be integrated into Instappraise’s appraisal creation process, allowing the user to search for any GCAL certificate number and gain access to information from GCAL’s database.
“Both our companies are focused on providing the industry and consumers with an efficient digital experience,” said GCAL chief operating officer Angelo Palmieri in a statement. “And because GCAL is renowned the world over for our grading accuracy, consistency, and ethics, as well as being the only gem lab in the world to stand behind our grading with a zero-tolerance consumer guarantee, the fit is truly synergistic.”
For more information, visit instappraise.com.
Top: Le Vian Couture ring in platinum and Vanilla Gold with 18.5 ct. Blueberry Tanzanite, and 0.75 ct. t.w. Vanilla Diamonds and Chocolate Diamonds, $33,798
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
