GemFind Celebrates 20th Anniversary With New Name, Website
GemFind, marketing company to the manufacturing, wholesale, and retail jewelry industries, is celebrating its 20th year in business with a name change. Now GemFind Digital Solutions, the company’s new moniker was chosen to reflect its full array of digital marketing and website services.
In addition to its new name, GemFind Digital Solutions (GDS) has also debuted a new website to highlight the various services it provides. New offerings include educational training blogs on digital marketing as well as demos of the newly released RingBuilder and DiamondLink tools for e-commerce sites such as Shopify and Magento. Jewelry retailers may also access a website evaluation tool that provides a free analysis of their own website optimization, looking at aspects such as search engines and keywords.
“GDS has expanded its platform tremendously,” said CEO Alex Fetanat in a statement. “Our goal is to be the digital salesman for retail jewelers while providing an important portal for manufacturers and diamond suppliers to their retail customers. The website redesign offers new portals to access crucial services, including geo-fencing, digital marketing, and sophisticated diamond search tools that enable direct diamond sales to consumers through our DiamondLink app.”
GDS plans to provide the industry with webinars throughout the year, serving topics such as how to increase sales and traffic through innovative websites and intuitive apps such as its RingBuilder and DiamondLink tools.
The URL for GemFind Digital Solutions remains the same, gemfind.com.
Istanbul Jewelry Show Comes to a Close
The October 2019 edition of the Istanbul Jewelry Show has come to a close, having played host to more than 800 exhibiting brands from 20 countries and welcoming more than 20,000 visitors from 127 countries. This was the biannual show’s 49th iteration, organized by Informa Markets, a London-based event management company.
Year over year, the October 2019 event saw a 12% increase in the number of international visitors, and the show broke its own previous record of jewelry buyers by hosting more than 50,000 between its two 2019 shows (the show runs in March as well).
The October show featured an International Buyer Delegation Program, welcoming more than 1,000 professionals from Europe, the Middle East, the United States, North Africa, and the Far East with the goal of increasing jewelry exports and finding new markets. This most recent edition also featured its Designer Market, a showcase of jewelry designers both seasoned and new.
Also in attendance at the show were presidents of various associations from 50 different countries who were participating in the ASEAN (Association of Southeast Asian Nations) Gems & Jewellery Association Conference.
“Thanks to our broad range of exhibitors that create trendsetting collections combining technology with design, Istanbul Jewelry Show exhibitions now attract greater attention from global jewelry buyers,” said Sermin Cengiz, founding partner of exhibition organizer UBM Rotaforte, in a statement. “We are proud to have hosted over 50,000 jewelry sector professionals at our March and October 2019 exhibitions. Istanbul Jewelry Show is capable of meeting all needs of jewelry buyers, and with our 50th exhibition organized for March 2020, we’ll continue to offer the ultimate platform for fueling exports of the jewelry sector of our country.”
The 50th Istanbul Jewelry Show will be held March 19–22, 2020. For more information, visit instanbuljewelryshow.com.
Platinum Guild Announces E-Commerce Pop-Up Shop
Platinum Guild International (PGI) has debuted an e-commerce pop-up shop, featuring a collection of 19 pieces by New York jeweler Michael Bondanza.
The collection, exclusively in platinum, ranges in price from $1,100 to $4,400, and will be available on platinumjewelry.com through Valentine’s Day.
“We at Michael Bondanza are excited to partner with PGI USA on this e-commerce platform, as we have been passionate about platinum for decades,” said owner Geri Bondanza in a statement. “Through this pop-up, we will hear from today’s consumers about what they are wearing and collecting, thus establishing Bondanza-created wearable pieces destined to become classics.”
PGI will look to add additional designers to its e-commerce pop-ups in 2020, riding on the success of this holiday endeavor. “The intent of this platform is to give designers an opportunity to share their platinum pieces directly with consumers, whom we know are interested in purchasing online,” said PGI USA president Jenny Luker. “By creating a destination that will showcase the best of platinum jewelry in a range of design and price, we are assuring the continued growth and demand for years to come.”
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