Gabriel & Co. Offers Help to Retail Partners During Pandemic
New York–based jewelry brand Gabriel & Co. reported its recent efforts to assist its retail partners through the current pandemic situation, citing its omnichannel proprietary platforms and services.
Family owned and operated, Gabriel & Co. is offering its retailers full MSRP credit for all purchases made online within their Gabriel Fashion eShop, a concept that, while not new to the brand’s offerings, is proving more relevant than ever.
Gabriel & Co.’s Fashion eShop website connects its retail partners with their local consumers, enabling the shoppers to browse the brand’s fine jewelry and bridal collections before making a purchase online. The concept also offers retailers personalized social media content, adaptive email marketing techniques, and more. Shoppers’ orders, placed through their local retailers’ personalized eShops, ship directly to their doors within 10 business days.
In addition to providing technological help, Gabriel & Co. has developed a charitable initiative with its 91>19 bracelet (pictured), a design that shares a message of hope and strength, with 100% of its proceeds going to Jewelers for Children.
For more information, visit gabrielny.com.
Signet’s Charitable Initiatives for COVID-19 Relief
Signet recently announced the donation of a portion of its sales to Heart to Heart International, a nonprofit humanitarian organization focused on getting vital medical equipment and medicine to those in need. On sales made from April 20 to May 3, 2% of total net profits from Kay.com, Zales.com, and Jared.com, with a maximum donation of $100,000 will go to the nonprofit. Signet is also working with the organization to find additional ways to assist in the COVID-19 crisis, including the distribution of personal protective equipment and utilizing vacant parking lots for COVID-19 testing.
In addition, Signet donated $50 for every purchase made between April 21 and April 30 on JamesAllen.com while also launching a campaign to celebrate essential frontline workers. Shoppers were encouraged to nominate an inspiring person in their community to be entered into a drawing for a $10,000 ring. Nominations closed yesterday, and a randomly selected winner will be announced soon.
For more information on its efforts, visit signetjewelers.com.
Top: 91>19 bracelet in sterling silver, $91; Gabriel & Co.Follow JCK on Instagram: @jckmagazine
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