Supplier News: Week of May 18

Rahaminov Diamonds Introduces New Initiatives in Face of COVID-19

The Los Angeles–based Rahaminov Diamonds has announced a new series of COVID-19 initiatives, efforts taken to protect the health of its employees, jewelers, and retail partners.

The company holds daily Zoom meetings with its entire internal team, in addition to weekly Zoom happy hours. Rahaminov is offering retailer support by way of virtual Zoom sales training sessions and virtual appointments with its retailers and their customers, and it has compiled a digital flip-book showcasing pieces ready to ship directly to its retailers and their shoppers. Rahaminov has provided support of these lookbooks by offering social media marketing materials, some of which can be seen on Instagram.

In its community, the Rahaminov team is delivering breakfast to the doctors and nurses at Cedars-Sinai Medical Center, donating blood to the American Red Cross, and donating a percentage of its proceeds to Meals on Wheels.

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(Top image via @rahaminovdiamonds)

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