Royal Chain Releases Spring 2021 Collection…
Royal Chain has announced the release of its spring 2021 collection, just in time for the upcoming season of Easter, Mother’s Day, graduation, and more. The collection, which is typically released to coincide with the VicenzaOro show (which this year was postponed from March to the fall because of the ongoing pandemic), was debuted at the recent Atlanta Jewelry Show.
Featuring a colorful take on gold, the new products are light, easy to wear, and perfect for pairing. The line plays on trends from both the fashion industry and social media’s influencers, along with extensions of last year’s best sellers. Design director Phillip Gabriel Maroof reportedly spent months putting the collection together remotely with designers in Italy, getting some Italian goldsmiths back to work after a year of lockdowns.
For the brochure, visit royalchain.com. All items will be available for delivery for retailers by mid-March.
Italian Exhibition Group to Host Live B2B Event…
Italian Exhibition Group (IEG) has announced it will host a livestreamed business-to-business event spotlighting 32 of Made in Italy’s top gold and jewelry companies. The event, We Are Jewellery, will stream on March 23.
“We Are Jewellery will celebrate new collections by drawing inspiration from the bond between the jewelry and fashion worlds and aims, through cinematographic suggestions, to involve buyers from all over the world logged into the interactive Jewellery Golden Cloud,” according to a press release. The cloud platform, which will give access to companies and traders signed up to attend, will offer a sneak peek at early content beginning on March 19.
For more information, to register, and to see a full list of participating brands, visit oroarezzo.it.
Rembrandt Charms to Retain Customer Discount Levels Through 2021…
Rembrandt Charms has announced that in an effort to keep sales on the upward trend, it will maintain its customers’ current discount levels throughout 2021.
“No discounts will be lost or lowered in 2021,” said Eric Lux, vice president of Rembrandt Charms, in a statement. “We want to do all that we can to assist our jewelers as they recover from the effects of the pandemic. The added income from charm sales can boost overall income for our retailers. Our Business Building Charm Program is the way to go.”
Rembrandt reports that it saw its biggest charm sales in over 15 years during this most recent Valentine’s Day holiday.
For more information on Rembrandt’s business program, visit rembrandtcharms.com.
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