The Plumb Club’s “Radiant Universe” to Debut at JCK Las Vegas
The Plumb Club has announced that “Radiant Universe,” its comprehensive new research and retail initiative, will make its debut at JCK Las Vegas 2019.
The Plumb Club commissioned trend forecasting agency the Futurist to source consumer data with insight on trends, consumer behavior, and in-store and online sales information, finding, among other things, that constellations are a significant iconic motif among consumers. Thus “Radiant Universe,” a program comprising members of the Plumb Club that feature constellations, or symbols of the polar star and sun specifically, in their collections.
These brands will be on hand at JCK Las Vegas, positioned with the “Radiant Universe” trademark, and marketing materials for the program will be distributed at the Plumb Club Annual Breakfast Symposium and Pavilion at the show.
“We received feedback from retailers that there is a gap in our industry for aggregated, up-to-date consumer research that is valuable to them,” said Plumb Club executive director Lawrence Hess in a statement. “We are very excited to be able to not only provide such research, but to transform it into physical assets that will resonate in-store.”
The Plumb Club will install an actual planetarium within its brand-new pavilion at JCK Las Vegas, which will showcase a 5-minute presentation on the program, giving retailers insight into the constellation trend and spotlighting various designs from the collection. The show will run every 15 minutes throughout each day of the show. Tickets are required and can be obtained by visiting plumbclub.com/theplumbclubplanetarium.
The Plumb Club will also publish its additional findings through weekly articles here. Visit the pavilion at JCK Las Vegas, and learn more about its initiatives at the show.
Rahaminov Awarded Trademark for Movál Diamond
Rahaminov Diamonds announced that it has been awarded the trademark for its signature Movál diamond (shown above), an elongated oval cut.
“For many of our retailers, Movál has become synonymous with our brand,” said Melanie Goldfiner, director of brand development, in a statement. “As a result, we felt our next step was to ensure our legal standing of the trademark to avoid future potential infringement.”
Tacori Presenting New Campaign at Luxury by JCK
Tacori has announced its first-ever national flagship campaign, “Love Tacori,” which will ultimately award a total of $100,000 in Tacori jewelry to five fans of the brand, who can enter to win via Tacori retail partners beginning this July.
“For this campaign, we wanted to tap into the passion of Tacori’s highly engaged fans and give them a reason to visit a store to find the Tacori piece that speaks to them,” said senior vice president of marketing and PR, Michelle Chila, in a statement. “Whether they’re looking for an engagement ring or wedding bands, ruby or sapphire rings to celebrate a milestone or anniversary, or incredible jewelry fo themselves or loved ones, we wanted to offer Tacori lovers a reason to explore our entire collection in person at a store, which is where jewelry truly comes alive.”
The five-month campaign, which will be presented to the trade at this week’s Luxury by JCK show, will run from July 15 to December 31. Tacori will select one winner each month for a total of five, with each awarded $20,000 in Tacori jewelry.
For more information, visit tacori.com/lovetacori.
Imagine Bridal Offering New Diamond Band Program at Luxury by JCK
Imagine Bridal has announced it will introduce a new collection of oval diamond wedding bands at the Luxury by JCK show this week.
“There’s no question that ovals are becoming more and more popular and making a large comeback,” said Rodney Hakimian, president of Imagine Bridal, in a statement. “We felt it was important to add these designs to our already-extensive offerings. Imagine Bridal is always looking to provide a continuous stream of new product that will sell well within the retail environment. Our job is to help close more sales for our retail partners—it’s that simple.”
To see the new collection, which features rings set in 14k and 18k white, yellow, and rose gold, as well as in platinum, visit Imagine Bridal at Luxury by JCK, booth LUX1117, and visit imaginebridal.com.
Gabriel & Co. Offering New Collections at JCK Las Vegas
Gabriel & Co. has announced it will debut a wide assortment of new and varied styles at JCK Las Vegas this year, with collections in white and yellow gold with diamonds. It will also celebrate its 30th anniversary with a free gift bag to visitors at its booth, 14109.
For more information on its jewelry, visit gabrielny.com.
Alisa Owners to Retire
Thirty-five years after founding their brand, Alisa, owners Fred and Lisa Morgan have announced that they plan to transition to retirement.
“We are currently and will continue evaluating various succession options so that our retailers can continue to offer Alisa products to their customers,” says Fred Morgan, on the future of the brand.
Alisa, best known for its sterling silver and 18k gold jewelry featuring a signature basketweave design, will be on hand at the Premier show in Las Vegas, which will be the start of its retirement sale (the sale will also be conducted through the brand’s website).
For more information on the products from Alisa and its retirement sale, call 888-253-6600, or email firstname.lastname@example.org.