Supplier News: Week of Dec. 17

VicenzaOro Rebranding for Its January Show

Italian Exhibition Group (IEG) has announced the unveiling of the new brand identity for VicenzaOro, as the January show looms ever closer.

On the vision of VicenzaOro as a “cultured and refined esthete, always open to dialogue and comparison,” the newly developed brand experience includes a new logo design, simply stated as “VO.” The rebranding has been done in cooperation with consultants FutureBrand.

“The collaboration with FutureBrand has allowed us to present the evolution of an important event like VicenzaOro, which leaves the geographical territory to position itself among the most important business events at world level, to dialogue with operators across the entire supply chain in the jewelry sector,” said director of jewelry and fashion division of IEG, Marco Carniello, in a press release.

“Italy is the country of excellence, above all in the luxury and design sector, that’s why collaborating with a brand like VicenzaOro has been a challenge for us at a high strategic and creative rate,” said Lorenzo Corengia, associate account director at FutureBrand, also in a press release. “We were keen to help shape the future of an already famous brand all over the world and create an image able to convey values such as competence, culture and elegance, the pillars of the brand.”

The new branding will debut at VicenzaOro January, which will take place January 18–23, 2019, in Vicenza, Italy. For more information, visit vicenzaoro.com.